The Holocaust Museum LA on Sunday retracted a Saturday Instagram post that stated, “'Never Again' can’t only mean never again for Jews,” following backlash from Jewish organizations and online creators.
“We recently posted an item on social media that was part of a pre-planned social media campaign intended to promote inclusivity and community, which was easily open to misinterpretation by some as a political statement reflecting the ongoing situation in the Middle East. That was not our intent,” the museum said in an Instagram post.
The museum stated that it is committed to its mission of educating, commemorating, and inspiring, adding that it “promises to do better.”
“We will ensure that posts in the future are more thoughtfully designed and thoroughly vetted," it said
The museum concluded by saying that it has taken internal actions to ensure its message “always remains clear and reflective of our mission to inspire humanity through truth.”
'Never again for anyone'
The original graphic featured the statement below a graphic of hands with different skin colors holding hands in a connected circle.
In the post's slides, the museum said, "Jews were raised to say 'Never Again.' That means never again. For anyone."
"Jews must not let the trauma of our past silence our conscience," the post continued. "Standing with humanity does not betray our people. It honors them."
Many online Jewish creators critiqued the post for alluding to Israel's ongoing campaign in Gaza. Pro-Palestinian groups have used the phrase to compare the war in Gaza to the Holocaust.