Following the severe antisemitic attack in Australia and the growing fear among Jews to identify publicly, ISRAEL-is are launching a global campaign under the banner "Show Your Light" - with a clear message: Don't hide the light, amplify it.
The campaign calls on Jews around the world to light the eighth and final Hanukkah candle and place their menorahs on windowsills not just as tradition, but as a declaration of pride, identity, and mutual responsibility.
This year, the call to "publicize the miracle" takes on new meaning: to share our story as a Jewish people - strong, connected, and unafraid.
The campaign invites the global public to share photos of their menorahs in the window on social media as a personal and communal statement of light, identity, and pride.
Yotam Ivry, CEO of ISRAEL-is, stated, "Especially this year, in the face of waves of hatred and fear, we choose to stand tall. Lighting the Hanukkah candles is not just a tradition - it is a declaration of who we are as Jews, and the message we want to bring to the world: to amplify the light in the face of darkness. Light the Hanukkah candles and let our light illuminate the world.”