Sometimes, instead of looking for the next big thing, it’s more surprising and satisfying to go with an old standby, albeit one with a major facelift.

HaPizza, on Tel Aviv’s lively Bograshov Street, has been serving its namesake dish for 20 years in an unassuming but very tasty manner. It has long enjoyed the reputation for authentic Neapolitan pizza, with puffy crusts, lots of tomato sauce, and delicious mozzarella. 

Last month, the corner eatery on a busy intersection that typifies Tel Aviv introduced a new  expanded menu that, while still offering the same high-quality pizza, has branched out into an array of reasonably priced Italian delicacies and pasta-based dishes, prepared onsite with bold finesse. It has also entered the nightlife market, offering a selection of high-quality wines, cocktails, and trendy chasers to top off or enhance the meal.

Instead of trying to impress with a fancy atmosphere and its associated high prices, HaPizza epitomizes the Hebrew word amami – “down-home.”  With tables inside, as well as outside in a sidewalk garden that enables you to watch the Tel Aviv bustle once removed from behind hedges, HaPizza feels like both a neighborhood bistro and an upscale meeting place for locals and tourists alike. On the balmy winter night we dined there, we heard four or five different languages being spoken, besides Hebrew.

Our bubbly and enthusiastic server made a number of suggestions, which we gladly accepted. The Ricotta Gnocchi in cherry tomato butter, Parmesan cheese, garlic, and mushrooms (NIS 59) was delicate and delicious.

HaPizza, on Tel Aviv’s lively Bograshov Street, has been serving its namesake dish for 20 years in an unassuming but very tasty manner.
HaPizza, on Tel Aviv’s lively Bograshov Street, has been serving its namesake dish for 20 years in an unassuming but very tasty manner. (credit: DAVID BRINN)

Likewise the Eggplant Caprese, consisting of roasted eggplant with sliced mozzarella, spicy chili pepper, basil oil, yogurt, and lemon juice (NIS 49), which we mopped up with the soft house focaccia (NIS 9).

Variety of fresh salads at HaPizza, Tel Aviv

There’s a variety of fresh, ample salads on offer (NIS 68), such as Caprese and Champignon; Tuna; Caesar; Kashkaval Cheese and Tahini; and our Greek Salad, which overflowed and provided a refreshing contrast to the savory dishes that came before and after.

WE COULDN’T pass up the signature pizza that the restaurant built its name on, so the Crema Tartufo – truffle paste, portobello mushrooms, leek, a touch of cream, basil, mozzarella, and Parmesan (NIS 82) – was the perfect introduction.

Soft and with a fluffy crust, it was simply impossible to stop until the whole pie was gone. Each pie is big enough for two to share. Others to watch out for include the Genova – olive oil, roasted tomatoes, goat cheese, mozzarella, pesto (NIS 78); and The ’70s – tomato sauce, mozzarella, oregano, Kalamata olives, Parmesan, with or without chili pepper (NIS 76).

We could have stopped there, but pasta awaited, and the one dish that I chose specifically was the enticing-sounding  Fettuccine Smoked Salmon & Asparagus – cream, red onion, garlic, butter, white wine, Parmesan, and chives – (NIS 88). It was everything one could hope for with those special ingredients.

But next time, we may have to go for one of the homemade ravioli dishes, such as Spinach and Ricotta or Sweet Potato and Onion (each NIS 83) or the Pappardelle Rosa Artichoke – tomato sauce, cream, garlic, Italian artichoke, and chives (NIS 79).

How can you top off an exquisite Italian meal without a double espresso and a selection from the dessert menu, such as Tiramisu – mascarpone cream with espresso-soaked ladyfingers (NIS 47), which matched the level of the rest of the evening. The Calzone Dolce, filled with Nutella or vegan halva (NIS 44) was actually a little too sweet, and the dough was a little difficult to cut.

Despite that small setback, the meal was a resounding success, and a long walk on the Tel Aviv streets was the only way to work off the calorie festival.

HaPizza features only kosher, dairy products, but it opens at 5 p.m. on Saturday nights, so it doesn’t have a kashrut certificate. During its 20th anniversary, it’s offering 10% off the entire menu between noon to 4 p.m., and there’s a 1+1 on beer and cocktails during the 4 p.m. to 7 p.m. daily happy hour. And throughout the day, a glass of red or white wine goes for NIS 24, and chasers and shots for NIS 15.

I know that the next time I crave pasta or pizza in Tel Aviv, the place I’ll be headed for is HaPizza.

HaPizza
51 Bograshov St. 
Tel Aviv 
Hours: Sun.-Thurs., noon – 11 p.m. 
Sat., from 5 p.m. 
Kashrut: Dairy (no certificate) 
No reservations – seating based on availability

The writer was a guest of the restaurant.