HaDubim beers are contract brewed at the BeerBazaar Brewery in Kiryat Gat. The beer in the Demo-cra-cy bottles is Typhoon, HaDubim’s very popular American Pale Ale.

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This isn’t the first time that the Bar-Ilan brothers have used their beers to express personal opinions. In 2018, they brewed a Love Ale with the rainbow colors on the label, in support of the LGBTQ community. Only one batch was made and it was soon sold out, but Dagan has informed me that it is now available again. It’s described as a hybrid between a pale ale and an amber ale.

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“When we do beers like these, we try to express values that all of us can share, that unite us rather than divide us,” explains Dagan.

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Most of the reactions to the Demo-cra-cy labels were positive, although there were some who didn’t like the idea of mixing beer with political statements.

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“We don’t see any problem with this,” concludes Dagan. “Rotem and I are not just people who make beer. The beer we brew is a reflection of who we are – as it should be for all brewers. In fact, if a brewer from the other side of the political map would make a beer reflecting his values, I would appreciate it very much.” "} 68:{"position":9,"content":"The writer is the owner of MediawiSe, an agency for advertising and direct marketing in Jerusalem. He writes a web log on Israeli craft beers at www.IsraelBrewsAndViews.blogspot.co.il

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Beer for Demo-cra-cy

Three new beers which, when placed side-by-side, spell out Demo-cra-cy in Hebrew.

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