Ben & Jerry's decision to halt sales of their ice cream in the West Bank will harm Palestinian workers who work for the main distributor of the ice cream in the West Bank, Hen Israeli, vice president of the distributor, warned in an interview on Wednesday.
Israeli is vice president of Sagi Group, which operates in the industrial area at Mishor Adumim outside of Jerusalem and employs about 45 employees. Sagi Group distributes about two tons of ice cream to Jerusalem and the West Bank every week.
The company employs 10 Palestinians from nearby villages who receive working conditions and salaries they could not earn under the auspices of the Palestinian Authority, according to Israeli, who stressed that the decision would hurt the Palestinian employees if the company's share of the distribution of the ice cream is lost.
Israeli explained that the company has already begun assessing the situation to understand what impact it will have on the company. "I market other products, but the ice cream for me is a significant portion. It should be understood that such a decision first and foremost harms the employees, less the company at large," he told Ynet. "The State of Israel must respond and assist in this struggle."Although the owners of Ben & Jerry's stated that they would work to find a solution to allow the Israeli franchise to continue selling ice cream outside of the West Bank, the board of directors of the company stated that they had demanded a boycott of Israel in general.Avi Zinger, owner of the Ben & Jerry's Israel franchise – who always sold his ice cream on both sides of the Green Line – has for years resisted pressure by the parent company to boycott West Bank settlements. Politicians and activists called to continue buying Ben & Jerry's within Israel in order to support the Israeli franchise.
This would not be the first time that boycotts against Israel have caused harm to Palestinians.
Tovah Lazaroff contributed to this report.