Diesel International filed 12 lawsuits against Israeli counterfeiters selling fake jeans and shirts carrying the iconic Diesel logo sold via Facebook and Instagram pages. The lawsuits were filed by Adv. Israel Sadeh, the international Diesel dealer and Israel's Diesel concessionaire. Among the items that were counterfeited were some of the brands most popular shirts with the iconic red Diesel logo on the t-shirt appearing as peeling adhesive tape.
The counterfeiters allegedly purchase large supplies of cheap blank T-shirts, transfer them to the Palestinian Authority to print the forgery and then return them to be sold in Israel. The illegal goods are then advertised as discounted apparel on social media, often under fake names, sold and shipped to the unsuspecting customers. "Diesel will operate and invest large resources in order to fight all counterfeiters - small and large," said Sadeh. In addition, Diesel will work with the tax authorities and the law enforcement authorities to act against those violators who sell black market products worth hundreds of thousands of shekels every month, without paying taxes.""Diesel - as a global policy - works against counterfeiters who wish to piggyback on the huge reputation of their products and thus take advantage of customers who often think it is the original product," he added.