Szerer has over 25 years of experience in communication, branding, public relations, strategy and crisis management. Among her clients have been leading bodies in the public, business and third sectors, with an emphasis on health. Over the years, Szerer has won awards and certificates of recognition for unique and creative marketing and public relations activities. IAC Director-General Avinoam Lazarov said: “I welcome the cooperation with Dvora and I am confident that it will advance the IAC and bring to the fore the numerous activities we are engaged in.”