Public transportation and travel platform Bookaway recently launched a new "Safe For Women" feature that allows users from all over the world to rate the bus lines, trains and ferries they travel on, according to their level of safety for women.
With the help of this tool, women will have an easier time to travel around the world independently. The service allows women to plan and choose their route more precisely.
A scale from 1 to 5
Each woman passenger can rate the attitude of the driver, the other passengers, the way of sitting, the boarding and disembarking stations and those on the way, the station lighting, etc. on a scale from 1 to 5.
The lines that are highly rated now receive a note of "voted safe for women" which will be indicated next to the search results.
However, to ensure that the opinions and the overall rating reflect a female point of view, only women can use the feature.
The feature comes in addition to other opinions given by passengers on the level of cleanliness, the service of the staff and more.
"During the running stages of the feature, close to 2,000 ratings were given for 750 lines," said Noa Greenfeld, VP of Brand and Communications at Bookaway Group.
"In the vast majority of cases, the ratings are very high, with close to 90% of the users giving a score of 5.200 lines on our platform received high ratings and the "Safe" stamp, and only in a few cases did users rate lines with low scores and when this happened we immediately acted to deal with the provider. We estimate that the number of rankings will increase significantly in the coming months in light of the increase in trips in the spring and summer months and when the passengers get used to using it and sharing it with the community."
"The idea was born in a hackathon we held on the topic of solutions to encourage women's tourism."
Efrat Pari
"The idea was born in a hackathon we held on the topic of solutions to encourage women's tourism, with the understanding that the experience of women travelers is different from the experience of men, couples or groups.It was important for us to understand the need of women traveling alone in order to respond to it on the site," said Efrat Pari, product manager at Bookaway.
"In the first stage, everyone gathered together and the women shared their stories and experiences as traveling women so that the men in the team could also connect and understand the challenges.
"In the next step, they were divided into groups and came up with ideas in order to respond to the needs raised in the stories, and in the end a leading idea was chosen that was implemented on the website."