How can Israel change the way it's perceived - opinion
As someone who has worked for years in large corporations and organizations, building and positioning brands by enhancing their business activities.
Flags are seen ahead of "The Negev Summit", hosted by Israel's Foreign Minister Yair Lapid and attended by U.S. Secretary of State Antony Blinken, and the foreign ministers of the UAE, Bahrain, Morocco and Egypt, in Sde Boker, Israel, March 27, 2022.(photo credit: REUTERS/AMIR COHEN)ByESTIE ROSENUpdated: