Better place
Better Place: Israel's electric car start-up killed by its own success - opinion
We must thank Better Place for helping to put the electrification of vehicles on the tech world’s agenda. 10 years later, its vision lives on.
What happened to Better Place's electric dreams?
CHRISTIANS TO JUDEA AND SAMARIA
The near miss
Electric cars are a strategic weapon
Israel taxed Better Place cars for 27 percent of the car and battery, adding almost $10,000 to the purchase price.
Better Place liquidators to fire over half of workers
Electric-car manufacturer to let go two-thirds of employees; of the company's 900 customers in Israel, 200 were company employees.
Better Place, la fin d’un rêve
La compagnie de voitures électriques dépose le bilan. Décryptage.
May 30: Better Place goes to a better place
Better Place failed to understand that taking on the huge automobile industry, with all of its embedded interests and accompanying car driver culture, would require more than five years and a billion dollar investment.
Better Place’s vision lives on
The concept that electric cars will one day replace conventional cars is far from delusional or fleeting.
Terra Incognita: The dark side of the ‘start-up nation’
Agassi capitalized on this sexy “clean energy high tech” sales tactic and was aided by Peres and books like The Start-Up Nation.
State receiver: Better Place must be liquidated
"There is no choice but to appoint a temporary liquidator" for former embodiment of Israeli green innovation.
Good energy: Bitter Place
Agassi took on an entire industry based on oil and put Israel on the map to model for the world the idea that cars don’t need gas.
Customers lament Better Place closure
“It really wasn’t about saving money: It was about driving and feeling good about driving again," customer says.
What went wrong with Better Place?
The company innovated novel solutions to long-standing problems in the way of making electric cars viable in the marketplace.