Makeup
Waterproof makeup remover with A dual–phase formula for sensitive eyes
The dermo–cosmetics brand URIAGE is expanding its cleansing line and launching an innovative eye makeup remover, for removing waterproof mascara and lipstick.
Brand news: Evolution of a brand and AI in the service of beauty
Huda Kattan faces backlash after reposting pro-Iranian regime video
7 items we loved this week
The product that meets your skin's specific needs
It can reduce pore visibility, blur redness, hydrate the skin, add radiance, balance oily appearance, and more. But what exactly is a primer?
Do you know the secret to perfect makeup? Now it also protects your skin
Smashbox's new generation of primers: Enhancing makeup and skin protection
First in Israel: Robotic station for makeup and skincare product matching and sales
The international makeup and skincare brand IL MAKIAGE has launched the first robotic station in Israel that can automatically match and sell makeup and skincare products.
Summer makeup 2024: 5 hot trends for the season
Get ready for a refreshing summer with all the latest trends, products, and deals. Ready to book your flight?
Simply wow: Yves Saint Laurent's iconic lipstick collection gets stunning new shades
Discover new offerings from Laline's skincare, IL MAKIAGE's eyeshadow, Wissotzky's chai collection, HOKA's latest running shoe, KidiWatch's kids' smartwatch, and SACARA's new makeup line.
Beyoncé unveils disco collection and more must-know products
Discover new products including a stress-relief saffron supplement, 3D-printed sports shoes, vegan footwear, Beyoncé's disco-inspired collection, a black kitchen trend, and even sheets with pockets.
Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists
Once a professional secret, Bobbi Brown's Vitamin Enriched Face Base is now a global bestseller, essential in every makeup artist's kit, known for its hydrating, priming, and nourishing effects.
Innovative solutions for thinning eyebrows? New products to transform your look
From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.
Colorful vest and sculpting corset: 7 items we loved this sale season
With sales around the corner, it's a festival for shopaholics! Discover colorful beaded earrings at a steal, a versatile reversible bikini, and a stylish vest for the office air conditioning.
New on the shelf: Solar-powered sandals and organic pasta
Solar-powered sandals, lip oils, a new skincare line, innovative sunblock, organic pasta, Vardinon and Naaman's new collection, reusable kitchenware brand, and spice mixes for meatballs.
