Makeup
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Brand news: When Europe arrives in Israel and everything you need for Passover
Makeup setting spray that dries within 3 seconds
Waterproof makeup remover with A dual–phase formula for sensitive eyes
Rivka Bodenheim: Getting Jerusalem’s brides and grooms ready for their big day
Jerusalemite of the week: Brides and grooms alike want to look their best, and makeup artists like Rivka Bodenheim help them do just that.
We tried Dolce & Gabbana’s new makeup collection
The luxury Italian brand presents a new collection of 11 premium products, featuring natural ingredients and timeless Italian tradition.
Private booths and exclusive products: Cosmetics brand opens store
With an investment of over NIS 1M, the new Ofer Ramat Aviv store features private makeup booths, advanced matching technology, exclusive products, and 3D-printed design.
The legendary Italian beauty brand lands in Israel
Dolce & Gabbana's iconic makeup collection debuts in stores nationwide.
New on the shelf: Fresh products for nostalgic flavors and sustainable home solutions
Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.
Secret November sales revealed: Premium beauty for budget prices
November unveils massive beauty deals with discounts of 20% to 90% on makeup, skincare, and hair products, making it the perfect time to elevate your routine with luxury items at unmissable prices.
SACARA expands: Opens third branch in Beersheba
The new 140-square-meter store follows SACARA's latest concept, offering a wide range of cosmetics and skincare products. CEO Itay Zamir: "We continue to make the brand accessible to all consumers."
Artichoke fights cellulite: From kitchen staple to skincare star
New in stores: L'Occitane's revolutionary detox series for firming the body • Maybelline’s long-lasting eyebrow gel and new ice cream flavors • Latest launches in beauty, makeup, and culinary trends.
7 fashion finds we loved this week
From a floral set perfect for your yoga mat to a cashmere sweater for those crisp autumn evenings, iconic sneakers, and four more trendy items we adored.
Gentle eye makeup remover with 99% natural ingredients
Preserves and prevents lash loss, maintains false lashes, vegan, algae-based, and made with 99% natural ingredients.
