Makeup
Brand news: The story behind the look
Niche fragrances, underground capsules, home hair removal, color of the year selection, Brazilian rhythm, and a dessert transformed into a beverage.
Brand news: Hailey Bieber in Israel and Israeli success in Hollywood
Sephora Collection beauty products to be officially imported, sold in Israel - report
Limited edition makeup inspired by The Simpsons
What’s the connection between a beauty brand, a New York diner, and Kiryat Bialik?
The international makeup brand Maybelline New York is opening its first-ever pop-up in Israel at Ofer Krayot Mall, designed in the style of an American diner. Get a sneak peek!
Brand news: Fashion that respects the Earth
Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.
The surprise box returns: Products worth NIS 2,500 - for next to nothing!
Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.
For the first time ever: Maybelline chooses Frida Uziel for campaign
The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."
Best highlighters of 2024 in Israel
The following products were ranked by their shade options, application, and overall appearance.
Rivka Bodenheim: Getting Jerusalem’s brides and grooms ready for their big day
Jerusalemite of the week: Brides and grooms alike want to look their best, and makeup artists like Rivka Bodenheim help them do just that.
We tried Dolce & Gabbana’s new makeup collection
The luxury Italian brand presents a new collection of 11 premium products, featuring natural ingredients and timeless Italian tradition.
Private booths and exclusive products: Cosmetics brand opens store
With an investment of over NIS 1M, the new Ofer Ramat Aviv store features private makeup booths, advanced matching technology, exclusive products, and 3D-printed design.
The legendary Italian beauty brand lands in Israel
Dolce & Gabbana's iconic makeup collection debuts in stores nationwide.
New on the shelf: Fresh products for nostalgic flavors and sustainable home solutions
Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.
