Philip Morris Israel CEO Roi Amit says he's here to lead change.
The cigarette manufacturer has recently gained FDA approval to market its IQOS tobacco heating device.
"The risk of infection by COVID-19 appears to be reduced by half among current smokers," researchers have found.
Researchers are giving nicotine patches to healthcare workers and COVID-19 patients to study the preventative and therapeutic effects of the drug on the virus.
"The (nicotine) increase is extensive and we see it in every single grade," Richard Miech of the University of Michigan in Ann Arbor said.
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