Osem

The Bamba surprise box opens a new tradition

Steams, treats, cuddles: The winter edition of the column that brings you all the new food products on the shelves.

The Bamba Surprise Box
Vanilla Pâtissière and Chocolate Fudge Kariyot, Telma

A soft step forward, a soft jump to the center: The tofu that wants all Israelis

Pear Beer, Shapira Brewery

Israel’s tastiest news and everything new on the shelves

Alalechem

The delicious news of Israel


From the cottage to the bamba: less salt in your food

Without us realizing it, the amount of salt in a long list of food products that we consume on a daily basis has decreased, as part of the "Healthy Possible" national program.

  Bamba Bumba Snack

Black stickers: The government's new plan to shame companies raising prices during war

Economy Minister Nir Barkat called on the Israeli public to boycott Israeli food company Osem for refusing to cooperate with the government over food price rises.

 Economy Minister Nir Barkat speaks the Jerusalem Post Annual Conference. June 6, 2023

Meir Suissa and his sons will star in a new campaign for the CHIPS snack

Osem's new campaign for the CHIPS snack series features the Soysa family, with brothers Yishai and Michael starring alongside their father Meir.

  Meir Suissa will star in a new campaign for the chip snacks brand of Asam CHIPS /

Chic and comfortable: the suit you must have in your closet

From the suit you need in your closet, to indulgent flat pretzels and skin-transforming ampoules, discover the latest in fashion, snacks, and beauty.

 An intimate suit

 The sweet scent of success: Concentrates and cleaning wipes from NUBY

WELEDA Reintroduces their popular “ Yogurtia" Flavors, Feldman ice cream responds to public demand, and salted snacks make a comeback

 WELEDA's Skin Food series