Product launch

ZOOZ Completes Initial Purchase of ₿525 Valued at $60 Million

They become the first dual-listed (Nasdaq and TASE) company to launch a bitcoin treasury reserve strategy

Jonathan Freed, CEO of ZOOZ Power.
 LACOSTE brand

World's smallest green revolution - Wanna Greens

 Talia Ovadia

Talia Ovadia's revolution: From reality star to owner of a skincare brand

Magnum Sandwich

New arrivals: Stylish, tasty, and refreshing products to try


Brand news: renewing for spring with fashion, textiles and grooming

60s/70s at NEXT, Lancôme's anti-aging, H&M HOME concept store, new Boutique Individual brand, Tutto Arte's spring celebration, Estée Lauder's surprises.

 Estee Lauder, promotions for shoppingIL

Curly? The hair brand Kérastase launches a dedicated care series for curls

Kérastase debuts 'Curl Manifesto,' a tailored series for curls, celebrating natural curly hair's rising trend.

 Kersts Carl Manficito series for curls: from wavy to curly hair

New on the shelf

Discover the latest in cosmetics, skincare, gadgets, and more with our roundup of fresh offerings and seasonal specials.

 Estée Lauder luxury collection

Super-Pharm expands in the Wellbeing category with the SUNDAY RAIN brand

Amidst pandemic stress, WELLBEING products thrive; Super-Pharm launches SUNDAY RAIN for serene moments.

  Lavender rules: Super-Pharm launches the new product that has arrived in Israel

After the competition with Noa Kirel - Anna Zak launches in a big way

Noa Kirel and Anna Zak's rivalry heats up as Zak unveils a new haircare line, stepping into the business spotlight after Kirel's TikTok lawsuit.

 Anna Zak

The complete guide to choosing sofa beds

Uncover the world of convertible sofas in this comprehensive guide. Discover insights on dimensions, fabrics, and everything needed before purchasing a sofa bed.

 The complete guide to choosing pull-out sofas for a bed

Netta Alchemister launches a product in a new category

New products in the beauty industry are taking the market by storm, offering innovative solutions for hair, skin, and body care needs. Explore the latest launches and find your perfect match now!


We went camping with a portable gas grill and came back full

"Carmel Direct" presents NAPOLEON's PRO 285X portable gas grill - a powerful, compact grill perfect for outdoor use. Ideal for camping, picnics, and home balconies. Check it out now!

  Portable gas grill from the brand NAPOLEON - Carmel Direct /

Indoor BBQ: We tested the Hamilton electric grill

Does an electric grill, which promises the same grilling only with less smoke and mess, really do the job? We tested the Hamilton 2131-HEM.

  a good worker? We checked. Hamilton's Grill /

Is it just me or does the coffee with him taste better?

George Clooney's coffee ad is well remembered. The competing presenter does not come with the machine I tested, but it provides a multi-sensory experience.

  The presenter of the DeLonghi coffee machines, gives a fight to George Clooney /