The ice cream saga began when the board of B&J ruled that its ice cream could no longer be sold across the Green Line – that’s to say, to Israelis living there.
The multi-national ice cream company said its board voted 5-2 to sue, with the two Unilever appointees dissenting.
Businesses should follow a similar model to ensure they aren’t hijacked by antisemitic actors such as what occurred with Ben & Jerry’s.
Last July, the company stated that it would no longer allow its products to be distributed to Israelis in the West Bank and east Jerusalem.
Last year, Ben & Jerry's announced it would stop sales in east Jerusalem and the West Bank.
It remains a point of contention whether Israel lecture videos are part of mandatory job training, but all parties agree Ben & Jerry’s does provide lectures on the subject to employees.
Ben & Jerry's announced last July it would stop selling its products in the West Bank and parts of east Jerusalem.
Readers of The Jerusalem Post have their say
If the capture of Unilever by antisemitic radicals is allowed to stand, we can assume that many similarly placed companies will bow to the pressure.
American Quality Products' legal representation filed a rebuttal to Unilever's plan to cease distribution to the West Bank and East Jerusalem.