Ben & Jerry's is back at it again, trying to stop the sales of their ice cream in Israel after a deal was struck between parent company Unilever and local Israel licensee Avi Zinger.
According to a report published by Bloomberg on Tuesday, Ben & Jerry's independent board wants to stop Unilever's sale to Zinger after the two struck a deal allowing for the ice cream to be sold in Israel.
According to the report, the ice cream company is planning to file a revised complaint in New York Federal Courtys in the coming weeks.
This comes after a few attempts
After Ben & Jerry's announced last year that they were stopping their sales in the "occupied" West Bank, they triggered a huge backlash from the Israeli government, pressuring the company to change its minds.
Unilever then decided to sell the Israel division of Ben & Jerry's. They argued that the 2000 agreement did not give them the power to challenge the deal.
A Ben & Jerry's spokesperson said in a statement, "We will not allow our principles to be compromised for our parent company's profits."
"Unilever's feigned ignorance of the independent board's authority over Ben & Jerry's social mission stands in stark contrast with the explicit language of the merger agreement," Ben & Jerry's attorney Shahmeer Halepota said in an emailed statement.
A Unilever spokesperson has declined to comment.