Shoval Azur

Shoval Azur is the fashion editor and social media manager for The Jerusalem Post 's Hebrew-language sister publication Maariv .

Lululemon.

From the mat to the street: Lululemon redefines what you wear to pilates

SWAN | Designed by Inbar Noy.

From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war

Clean clothes

I went to sleep with dirty laundry. In the morning it was already ready


IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE

Clarins launches innovative two-phase serum with vitamin C and glycolic acid

Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.

Multi Active Glow Serum by Clarins

Ruti Broudo makes a move no one saw coming

The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.

Ruti Broudo

The microwave that replaces the oven: Does it really work?

We reviewed the flagship product in Electrolux’s new microwave series – a device that promises to fry, grill and bake without oil. The results surprised us.

The Electrolux EMC30D22BM

The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm

Super-Pharm launches the SUPERGLOW+ series – single-use Korean skincare capsules with vitamin C and hyaluronic acid. Alongside them, ten additional new products are hitting the shelves.

SO.KO by Super-Pharm

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.

Bar Refaeli

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

Bar Refaeli launches Livelle pop-up at Ben-Gurion Airport duty-free

The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

 Bar Refaeli

Delta opens winter season with new leisure collection

Winter 2025–26 leisurewear, soft textures, and a variety of new sets are joining Delta's shelves. Alongside the launch, new products this week also come from Max Brenner, L’Occitane, and more.

Delta

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET