BREAKING NEWS

Tourism Ministry advertises on Fashion TV

By JPOST.COM STAFF

NOVEMBER 24, 2010 17:58

Israel's Tourism Ministry launched an advertising campaign on the Fashion television channel (FTV) on Tuesday, beginning a four-month campaign carrying the slogan “Israel, it’s like magic.”

FTV is broadcast in around 200 countries worldwide.

Tourism Minister Stas Misezhnikov said: “this is a revolutionary breakthrough, highlighting Israel’s historical, cultural and religious sites and exposing Israel as an attractive tourism destination to new markets - FTV viewers who follow new trends and choose their leisure and vacation destinations accordingly. ”

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