Israel's market for the traditional set of the 'Four Species' (arba'at ha-minim) used in Succot prayer - one citron and branches of willow, myrtle and palm - was estimated at NIS 65 million this year, McCann Ericson Israel said Sunday.
Prices for the set range from roughly NIS 60 for a simple set meeting all halachic requirements, to NIS 100 for a higher quality set or NIS 200 for a particularly handsome set.
Some 730,000 sets are expected to be sold in Israel this year.
Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>