GroopBuy coupons 311.
(photo credit: Courtesy)
When new immigrants come to Israel, they arrive with the knowledge that
adjusting to the Middle East will entail a considerable change of lifestyle, and
inevitably one of the biggest adaptations will be learning to bargain – a skill
that requires patience, perseverance and compromise.
RELATED:Tel Aviv to offer tourists free coupon booklet this summer
For David Shadpour,
founder of GroopBuy.co.il, compromising on good customer service was out of the
question. Shadpour, 27, moved to Israel from the US two-and-a-half years ago and
became increasingly frustrated with the bargaining culture here, where the lack
of fixed prices means virtually everything is negotiable. As someone who
considers himself “the kind of guy who always gets a good deal,” Shadpour
quickly grew fed up with opportunistic shop owners immediately raising prices
upon hearing his American accent.
Realizing he was not the only one being
exploited in this manner, Shadpour applied his sharp business mind to helping
other Anglos bargain more effectively, with the hope of changing Israel for the
better. Recognizing the value of collective buying power, he deduced that what
Israel needed was a discount website.
The idea, although new to Israel,
is somewhat based on the successful American Groupon concept. The goal is clear:
for vendors, it helps introduce people to their businesses; for customers, it
means better prices on a range of services, in the form of coupons.
coupon on the site requires a predetermined minimum number of people to sign up
to activate the deal. If enough people don’t sign up for the deal to take
effect, no one gets the deal that day; however, the prices are often hard to
resist, and customers usually manage to bring a flood of new patrons to local
With each deal available for only one day, users have a sense
of urgency to make sure the minimum is reached. How can they achieve this? By
telling their friends. As such, the site often relies on social networking
media, such as Facebook and Twitter, in place of traditional
GroopBuy.co.il launched on November 1 of this year and
promised Israeli-Anglo consumers outrageous daily deals on activities, products,
restaurants and services in the Jerusalem area.
This promise was
certainly delivered, and since its launch, the site has offered a variety of
items with discounts of up to 80 percent. Such deals include NIS 180 for
a one-month gym membership to Akasha in the Mamilla Hotel, valued at NIS 650;
NIS 70 for a NIS 180 meal at El Gaucho restaurant; and the best-selling deal to
date, a manicure and pedicure valued at NIS 170 for only NIS 34.
is gaining momentum, with hundreds of coupons being sold weekly, and regular
“groopies” coming back for more.
In an interview with The Jerusalem Post
Shadpour said he was selective about which vendors he used.
places have a lower standard than what I expect,” he explained. “We have created
a way to sort between them and only pick the best. That way, our patrons can
expect the highest level of customer service.”
Shadpour hopes the concept
will help promote and increase professionalism within Israeli
businesses. With aspirations to expand eventually to Tel Aviv, Haifa,
Ra’anana, Modi’in and Beersheba, Shadpour is confident that GroopBuy can secure
the best deals across the country.
“To the customer, it is just a
discount site, but to me it is a significant step towards consumer empowerment,”