Clothing

Not wearing it yet? This is the color that will take over closets in 2026

After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.

NO1BETTER.
“The Anemone Dress” by Yaron Minkowski.

From the south to Washington: Minkowski’s anemone dress set to conquer an international stage

The best dresses for the holiday

The 15 most beautiful dresses from Zara for the holiday

Excellent curation (buying) work

The brand complex you won’t be able (or want) to leave


7 items we loved this week

An asymmetrical dress at a killer price, the new shoes from Adidas inspired by the brand’s veteran model, a mask from the hair brand we have long been seriously addicted to, and more.

Body Shop

The new romance: The SEPPHORA 2026 collection by Eisen Stein Studio

The SEPPHORA 2026 collection by Eisen Stein presents a spectacular combination of modern romance and classic elegance.

Eisen Stein Studio

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

Don’t wait for summer – how to organize your closet and make room for light clothes

Extended time at home offers a chance to organize your closet, free space for lighter clothes, and create an efficient storage system to keep things tidy all summer.

Design: Liat Benny Peled.

Shopping for the soul: A chic transitional knit and a Chanel body oil

The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.

Chanel

We found the most comfortable bras to sleep in and to go down to the shelter with

From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.

We found the most comfortable bras to sleep in and to go down to the shelter with

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?

TOMMY HILFIGER

Eat this: The pajamas with the fries print conquered us

Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.

McDonald's pajama set, NIS 89.

Praying for a little more cold so we can manage to wear this denim jacket

7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.

H&M

Not just boots: UGG changes direction with a new men’s collection

Central Cee and Su Yiming lead UGG’s new campaign. The Otzo Clog model and the Lowmel sneakers redefine men’s comfort and style – and this time, it’s not only about the classic boot everyone knows.

UGGMINIMEL for Original's.