Clothing
KARL STUDIO is expanding: Launching a new flagship branch in Midtown
The family brand has opened a flagship branch of approximately 200 square meters in the Midtown complex: "Our customer does not necessarily like shopping, he likes results."
From the mat to the street: Lululemon redefines what you wear to pilates
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
We found the item that deserves to peek out from under your shirt
Hoodies' new move: New girls' collection with an investment of millions of shekels
The new collection seeks to bridge the gap between the comfort identified with the brand and the hot trends of TikTok and Instagram.
Everything a girl needs - in one shopping basket
A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.
From a drink cup to all our wardrobes: This is the trendy color of 2026
The matcha green color, born on social media, has become a trend and has spread beyond clothing into footwear and nail art, becoming among the most popular shades this season.
Starting this morning: 30% discount on the most coveted items of Alo Yoga
The activewear brand, ALO YOGA, is celebrating a birthday and there is definitely a reason for a particularly worthwhile discount party for fans of the brand.
7 especially colorful items we loved this week
A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.
The secret worn by all fashionistas: Spring’s smartest item is back
Spring’s first warmth signals it’s time to shed layers and turn to the most liberating wardrobe piece. These cuts and fabrics bring a light, effortless seasonal feel.
Which celebrity will dare to wear Or Luzon’s bra?
Exclusive: First glimpse of the capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba.
Sculpting in white: The trend of extended corsets that changes the bride’s silhouette
Sculpted corsets are here to stay. Meet the cut that elongates the body, emphasizes the waist, and gives brides the look of a living work of art.
A few pennies and the beautiful striped dress of Shlomit Malka – yours
The comeback of Shlomit Malka, sponsored by the new job for the accessible fashion brand, brings with it summery and vibrant styling suggestions tailored to the season.
7 items we loved this week
A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.
