Clothing

Not wearing it yet? This is the color that will take over closets in 2026

After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.

NO1BETTER.
“The Anemone Dress” by Yaron Minkowski.

From the south to Washington: Minkowski’s anemone dress set to conquer an international stage

The best dresses for the holiday

The 15 most beautiful dresses from Zara for the holiday

Excellent curation (buying) work

The brand complex you won’t be able (or want) to leave


Cold winter, hot trends: The fashionable coats that get the job done

The winter season brings with it a wide range of coats – from camel and teddy to the designed puffer (down): There are plenty of options so every woman can find exactly what she needs.

Urbanica, faux fur coat, NIS 100.

You have no idea what to wear for the storm, huh? We found you the one

7 items we loved this week: A cozy and soft faux-fur coat that interfaces in its creamy shade with Pantone’s chosen color of the year, high-quality denim you won’t want to take off, and more.

Jeans by Under the Rock

Delta opens winter season with new leisure collection

Winter 2025–26 leisurewear, soft textures, and a variety of new sets are joining Delta's shelves. Alongside the launch, new products this week also come from Max Brenner, L’Occitane, and more.

Delta

The winter trend everyone is talking about – back in an updated version

UGG launches three new Original's models for fall–winter 2025–26, keeping the brand’s iconic warmth, suede, and fur, now with fresh, updated designs that follow this year’s trends.

UGG for the Original's line.

COS and Other Stories & now also online in Israel

The subsidiaries of the Swedish giant H&M have delivered huge news – and we’ve been waiting for it: Now, you can find premium brand items from COS and Other Stories on H&M’s local online site.

COS and Other Stories & now also online in Israel

The fashion chain unites players from rival teams in a new campaign

The British fashion brand Lee Cooper is launching a social campaign with an investment of NIS 700,000 under the slogan "UNITED BY DENIM".

Lee Cooper

Can you spot them on the labels? Eden Fines and Nibar Madar shine in this collection

Maskit, the Israeli fashion house, partners with the acclaimed fashion photographer Shay Franco — in their first joint collection, which places most of its focus on men’s and unisex clothing.

Shay Franco and Sharon Tal, Maskit house designer

Rihanna and A$AP Rocky in a matching look that steals the show

The most stylish couple in Hollywood went out for a night date and surprised with matching leather coats in a Matrix style.

Rihanna and A$AP Rocky

Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season

From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.

Satin pajamas by Femina, NIS 49.90–329.90

After 5 years online: The accessible activewear brand opens its first store

After five years online, STRONGFUL — the women’s activewear brand beloved for its colors, size range and wallet-friendly prices — is opening its first store.

STRONGFUL