Clothing

Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today

After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.

Dress, & Other Stories, Price: NIS 455.
ba&sh

ba&sh goes online: French fashion brand launches Israeli website

FACTORY54 CELINE

The brand every man who understands fashion has been waiting for has landed in Israel

Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet


Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran

Your new bestie: How to incorporate this season’s star piece into every outfit for a perfect look

Cover story: The jacket is the star of autumn, and this season offers plenty of options for every style.

Castro, quilted jacket, NIS 249.90

They let the cheeky babydoll out of the bedroom – and it’s hot even in a casual look

A silk-and-lace nightgown in stunning colors that also works perfectly outside the bedroom, a wool vest from Zara for those uncertain weather days, and 5 more items we loved this week.

Zara

Medical compression tights with a fashionable look

Jack Kuba launched today its new tights collection. Among the colorful models presented were also medical compression tights that help in cases of fatigue or a feeling of heaviness.

Compression tights

Where did she get it? Aline Cohen found the perfect leather jacket

A smart wardrobe includes timeless must-haves. One is the leather jacket, which may not warm much but nails the chic factor. Aline Cohen found the perfect (vegan) one.

Faux leather, vegan of course

American jeans brand For All Mankind 7 Lands at Story

Hollywood’s favorite "quiet luxury" jeans brand For All Mankind 7 arrives in Israel with its Fall-Winter 2025-26 collection, loved by celebrities and marked by the iconic 7 on the back pocket.

For All Mankind 7 for Story Fall-Winter 25-26.

The trend that makes every brunette look like a million dollars

Molten Brunette is autumn’s luxurious, metallic brown hair trend. Loved by celebrities, it looks rich and elevated. What is it, how to get it, and who suits it?

Mia Goth.

Brand News: Pop-up for brands and support for reservists

Matcha craze, the legendary collection that’s getting renewed, where to buy luxury brands at fair prices, an empowering fragrance, an architecture-inspired cream, and much more.

Guess

We stocked up for the transitional season with the hottest color of the moment

We’ve already declared that electric purple is about to take over the wardrobe – so we equipped ourselves accordingly with a bag to elevate any look.

Lilibloom

Ballet flats at 60% off and a denim skirt you’ll wear all winter

Some shopping recommendations: A chocolate-colored quilt jacket, a super useful stick for cheeks, lips, and eyes, oil blotting papers, and four other products we loved this week.

H&M