The year 2024 starts with good news for the young audience. The 1824 consumer platform, which currently has around 250,000 young members aged 18-24, is launching a new credit card together with Max.
Club 1824 members will be able to issue the new credit card, which is exempt from card fees, through instant digital issuance with the digital wallet and mobile payment. The card will offer them special benefits and deals.
One of the benefits is a 70 shekel joining gift that can be redeemed in the 1824 app. Additionally, exclusive discounts and offers are available in a special area for credit card holders, premium subscribers who provide additional deep discounts at no cost (worth approximately 120 shekels per year), card fee exemption, fixed discounts for Israeli brands in the fields of education, fashion, shopping, culture, and leisure, financial services provided by Max, and more.
1824 was founded about 5 years ago by entrepreneurs Guy Ezra (CEO and co-founder) and Nissim Ezra (co-founder) and is a multi-channel platform that enables extensive collaborations with businesses seeking direct access to a young audience.
Guy Ezra, Founder and CEO of 1824: "We founded 1824 based on our long-standing familiarity with young audiences and their needs. Today's youth are more digital, more understanding, and more calculated, so their connection with a platform that provides them with a wealth of options in a wide range of fields at more accessible prices is natural for them. The launch of the credit card is a very exciting moment for me. I am happy to collaborate with Max, which allows us to expand the services and value proposition we offer to our customers and deepen our relationship with them even further."
Rafi Sha'uli, Deputy CEO of Private Customer Marketing at Max: "We aspire to be our customers' first choice at every stage of their lives, and the new card accurately meets the needs of this age group. The young audience we are targeting, together with 1824, is taking its first steps in adulthood and financial aspects. It is a completely digital audience that, on one hand, loves to have fun and enjoy life, but also values saving money and preparing for the future. It is exciting and proud to launch a card for young people who are the future generation of all of us and are at the heart of the national activity in this challenging period."