Good Hair Day: Premium Hair Brand, Saphira, Arrives In Israel

Exciting news for Israeli women's hair as Saphira's mineral-based hair products promise to make every day a good hair day.

  (photo credit: Courtesy of Saphira)
(photo credit: Courtesy of Saphira)

If you have tried every possible cream on the shelf so far, meet Saphira, an international hair care brand, the first to develop hair care products based on natural mineral properties that only cosmetics and beauty products for the face and body have been used so far.

Behind the Saphira brand stands Saphira Tessler-Greenberg, a young Jewish woman born in the United States, who arrived in Israel at the age of 16 with her family, fell in love and decided to stay. Together with her Israeli husband, Aviad Greenberg, she invested her wedding money and developed a unique formula for a line of luxury products for hair care and styling based on natural minerals.

  (credit: PR)
(credit: PR)

A vision that began about 7 years ago in a rented small apartment has become an international brand marketed today in 65 countries around the world.

Saphira offers a rich selection of therapeutic and professional hair care products for nourishing, softening, and protecting the hair, based on natural ingredients, and do not contain sulfates and parabens.

Alongside the hair product collection, Saphira is now launching a new line of Mineral+ products for face and body care, containing 26 natural minerals. These products include a face moisturizer with SPF25 to protect the skin from sun damage, a hand nourishing cream, and a foot treatment cream.

Mineral Mud - the flagship product of the brand, a mineral-rich mud mask moisturizes all hair types. The mineral mud wraps each hair strand in a layer of minerals that keeps the hair soft, flexible, shiny, and healthy. The unique blend of 26 minerals provides moisture, heals the scalp, and promotes hair growth. Directions for use: apply to wet hair after using Saphira shampoo and conditioner; massage thoroughly into hair and scalp; leave on for 3-5 minutes and rinse with water. Price: NIS 148.

  (credit: PR)
(credit: PR)

Mineral+ Face Cream - an essential product for nourishing and healthy skin. A unique formula of minerals and clay, combined with UV protection (SPF 25), hydrates and rejuvenates the skin, leaving it soft and well-moisturized. Price: NIS 198

The ONE - a no-rinse mask based on natural minerals. Formulated to soften and nourish hair throughout the day. This product will make all hair types look younger and healthier.

Perfect and unique product that performs ten actions simultaneously: softens dry and damaged hair, provides control over frizzy hair, protects from heat and damage of styling tools, rejuvenates color, detangles, adds shine and vitality, improves styling results, renews and revives the natural color of the hair, prevents split ends, and adds volume.

"The One" is an advanced product created for all types of hair: curly, straight, damaged, and dry. The product is enriched with pure keratin and 26 Dead Sea minerals. Price: NIS 148.

  (credit: PR)
(credit: PR)

Mineral Drop - a serum that smoothes, styles, and softens all hair types - a light and soft mineral oil that is easily spread and leaves no residue. The hair will be easier to style and will ensure softness and flexibility while maintaining the shine of each strand. The natural blend of 26 minerals ensures the hair's natural health while protecting it throughout the day and adding subtle shine. Price: NIS 169.

  (credit: PR)
(credit: PR)

Mineral Treatment Shampoo & Conditioner - a more "intensive" mineral treatment shampoo designed for hair that has undergone any chemical treatment, whether colored, highlighted, straightened, or permed.

The shampoo is free of all salts and sulfates, free of sodium or tar acid. The treatment shampoo contains nourishing minerals from the Dead Sea water and is intended to protect the hair and provide it with the necessary moisture. The pure keratin with the minerals produces long-term results and restores the vitality of hair that has lost its beauty due to any chemical treatment it has undergone.

And also, a mineral conditioner treatment that is designed to treat hair that has undergone any chemical treatment. Specially formulated mineral hair conditioner for use as a supplement after washing the hair with the mineral treatment shampoo. Prices: Shampoo: NIS 110 , conditioner: NIS 118.

  (credit: PR)
(credit: PR)

Alongside its international success, the brand maintains Zionist values in all aspects, from the mineral boiling process, packaging design, to full cooperation with the Absorption and Aliyah Ministry for the employment of new immigrants in the company for easy and warm integration in Israel. Currently entering the Israeli market with its first flagship store at the Hilton Tel Aviv hotel and an online ordering service.

Saphira Israel hair products are available at the flagship store at the Hilton Tel Aviv and online.