Towards Passover, the Israeli paint company Nirlat launches a digital campaign to promote its flagship product, Aquanir: "A natural connection since Nir Oz was and will be Nirlat's home".
Towards Passover, the Israeli paint company Nirlat launches a digital campaign through the advertising agency Adler Chomski Vershevsky to promote its flagship product, Aquanir, the beloved acrylic paint for interior and exterior walls that recently returned to the shelves. For the campaign, Nirlat chose to collaborate with the photographer Shahar Vahab, a resident of Kibbutz Nir Oz, who captured stunning photographs of the Kibbutz landscapes. Each of the photographs displays a color from Aquanir's color palette, reflecting the hue seen in the photographed landscape.
As mentioned, the Aquanir wall paint series recently returned to store shelves despite the challenges posed by the significant damage caused to the factory in Kibbutz Nir Oz in October 7th. The company's teams worked tirelessly to quickly return Nirlat's products to the market.
Aquanir, Nirlat's popular wall paint series, is based on advanced USP technology that provides a smooth and uniform appearance due to its high coverage capacity. The paint is washable, easy to apply, durable, and maintains color over time. Additionally, Aquanir carries the Israeli standard 1945, is environmentally friendly, and has a green standard mark.
According to Tami Markovitz, the Vice President of Marketing at Nirlat, "The connection to dawn and the essence of the photographer and the landscapes of Nir Oz is a natural connection since Nir Oz was and will be the home of Nirlat and at this time, with the arrival of Passover, a holiday of renewal, we choose Nirlat when we want to bring in the color of home".