"LIKE A BOSCH": A new holiday campaign for the popular brand

Bosch launches a new holiday campaign with singer Saar Badishi, the king of dubbing, advancing a water-saving campaign for clean and shiny dishes.

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

The singer Saar Badishi, who has been shining in almost every household as a dubber in beloved TV series, recorded the well-known single of the Bosch company "LIKE A BOSCH."

The campaign focuses on significant water savings that dishwashers enable compared to manual dishwashing. By eliminating the need for pre-rinsing, the combination of Bosch with Finish dishwasher capsules leads, according to the company, to perfect cleaning and shining results. Both brands are offering a special promotion where anyone purchasing Bosch dishwashers from a variety of models receives a package of Finish "All in 1" dishwasher products.

The package includes: Ultimate capsules, dishwasher odor eliminator, dishwasher cleaner, dishwasher salt, and dishwasher rinse aid. The promotion includes Series 2 and Series 4 models of Bosch dishwashers.

The promotion is valid from March 21 to April 22, 2024, except for compact dishwashers and subject to the regulations on the website.

The voice behind the campaign is recorded worldwide, in dozens of countries with different singers and dubbers, and in Israel, the voice is Saar Badishi. Saar, known to most from our "Hahir Shelanu" TV program, has starred in almost every home in the last decade with dubs in all the beloved series including: Master Po, Luka, Jagged Stone, Detective Nadav in Toyland, and in movies: "Wonder Park," "D'Artagnan and the Three Musketeers," "Palm Trees," "Wonder Woman: Ladybug Adventures and a Black Cat."

The song is produced by Tomer Biran, among the well-known songs he produced and arranged are: "Abba" by Shlomi Shabat, he arranged the song "Part of You" by Shiri Maimon, "The Graceful Shadow and the False Beauty" by Haim Zinovitch.

In 2019, two songs he arranged and produced achieved great success: "Brothers and Sisters" performed by Israeli artists and world champion Hanan Ben Ari. A year later, the songs "If You Want" and "Sun" which he arranged and produced for Ben Ari also succeeded, with the former winning the title of "Song of the Year" in the annual Hebrew music chart of the radio station Kan Gimel for the year 5780.

Biran composes opening melodies, background music, and soundtracks for TV programs including Israelis, "Datz Habalatz", "The Clock," "Naor's Friends" (from which he composed the non-stop dance Tel Aviv performance of Adi Cohen), "TV at its Best", "The Next Generation 24/7", and "Malabi Express," among others. He also composed the soundtrack for international TV series such as Sex and the Big City, Supernose, and for films such as Click and Malcolm in the Middle. In 2005, the song "D-Tune" which he composed with Zinovitch appeared in the film War Minister.

Biran, along with Haim Zinovitch, composed the opening theme for the show "Eretz Nehederet," "Kaspit," "The Ambassador," "Running to an Apartment," and Guy Pines' program opening.