Int'l law firm Greenberg Traurig to open office in Tel Aviv

Manager of new office: "Time is ripe to open a Tel Aviv office because firm has enough local clients that could benefit from what it has built in Israel."

Azrieli (photo credit: Marc Israel Sellem)
(photo credit: Marc Israel Sellem)
Miami-based international law firm Greenberg Traurig announced Tuesday it will open an office in Tel Aviv in early 2012 to offer its Israeli clients expanded services.
Greenberg Traurig has 1,800 attorneys, making it one of the world’s largest law firms, and this will be its fifth office overseas. The firm has 29 offices throughout the United States and branches in London, Amsterdam, Shanghai and Mexico City.
“This was the culmination of 10 years of work in Israel,” Gary M. Epstein, who will manage the Tel Aviv office, told The Jerusalem Post.
Epstein said he approached the firm’s executive chairman, Cesar L. Alvarez – “a Cuban, Catholic and Zionist” – during the second intifada, when there were frequent terrorist attacks and dot-com and telecom companies were fleeing the country. Alvarez approved a plan to offer Israeli businesses commitment-free introductions to the firm’s clients, Epstein said, on the basis that if it was successful “there would be transactions, and those businesses would need attorneys.”
Over the years the firm has represented various clients in public offerings and in confidential matters, including mergers and acquisitions, intellectual-property issues, litigation and government contracts. Its clients include Teva, Gazit-Globe, Orsense, Redhill Biopharma, Beeologics, Lumenis and Fortissimo Capital.
The time is ripe for Greenberg Traurig to open a Tel Aviv office because it has enough local clients that could benefit from what it has built in Israel, Epstein said.
“It’s a natural progression,” he said.
“Since we’ve doing so much work for so many Israeli clients... it makes sense now to provide even more value by doing things on Israel time, where it will be convenient, efficient and economical for people.”
Greenberg Traurig’s office will be based in the Azrieli Tower complex, Epstein said. He expects to have up to five attorneys working in the office when it opens and hopes to expand as American and British attorneys with Israeli clients learn about the opportunities the firm offers.