Seeking a little help from Above

"Anyone can have a great idea – the question is, can you turn it into a product?"

Ayla Matalon 311 (photo credit: .)
Ayla Matalon 311
(photo credit: .)
It’s amazing how religious folks who work in fledgling startups become: Besides making deals with the Force Above for success (“...and if you let me get this contract, I swear I’ll...”), they have a strong belief in angels – possibly the heaven-sent ones, but most definitely the ones in human form, those who dole out investment seed money to the deserving, in the hope that s/he will make themselves – and their angel – rich!
But getting money out of an angel isn’t so simple; there’s an art to it, and not everyone qualifies. There are criteria to fulfill – but not necessarily the ones you’re thinking of. According to Chaim Venezia, founder and co-CEO of Proxima Israel Investments (, it’s more about you than about your idea.
“How many times have we come across a product or Web service, and someone has told us that they thought of it a long time ago? So you can see that ideas on paper are just that,” Venezia says. “Anyone can have a great idea – the question is, can you turn it into a product?”
A good question from a man who’s been there and done that – investing in a successful startup called Onigma, an information-security solution provider, which had a very positive exit, being bought out by antivirus giant McAfee. “That exit was a little too successful, in fact,” says Venezia, because his US investor partners made so much that they had short-term capital-gains issues with the IRS (we should all have such problems).
Venezia spoke at an event last week sponsored by the MIT Enterprise Forum of Israel (, called “Day of the Entrepreneur,” where seminars and talks discussed the perks and pitfalls of running a hi-tech business.
The MIT Enterprise Forum of Israel tries to educate entrepreneurs on the process of running, funding and growing a business, with an emphasis on hi-tech, says its director, Ayla Matalon. The information presented in Forum events is useful in any business, she adds, and many of the speakers come from various industries.
“It’s not a typical ‘startup’ crowd, but a more serious group that already has years of experience in business and already understand the issues that they need to deal with,” Matalon says.
Past speakers at Forum events have included some of the top names in Israeli hi-tech and business, including Yossi Vardi, Shai Agassi, Stef Wertheimer, Dan Maydan (Applied Materials) and many others.
Presenting at last week’s seminar at Tel Aviv University were, besides Venezia, Amnon Shaashua, CTO of Mobileye; Shlomo Kalish, founder of Jerusalem Global Ventures; Dalia Prasher, cofounder of New Dimension (sold to BMC for $620 million); and several newly successful Web and tech entrepreneurs.
A number of the presenters were MIT graduates; the Forum is one of 26 started by MIT alumni around the world (the Israeli branch, the first outside the US, was started 15 years ago).
The Forum encourages entrepreneurs at all stages of business experience to attend events.
“The session we held last week at Tel Aviv University, under the partial sponsorship of the Recanati School of Business [among the other sponsors were Carmel Ventures, Canaan Partners, Ramot, Erlich and Fenster Patent Attorneys – and the Golan Winery, which threw a smashing wine and cheese party], included presentations on how to get funding, how to grow companies, technology transfer from academia to hi-tech and much more,” Matalon says.
There was a session on the “care and feeding of angels,” given by Venezia; specifically, what entrepreneurs can do to find favor in their eyes. As mentioned, having a great business plan isn’t a guarantee of anything, Venezia says, except of having a great business plan. “There are so many factors involved in the way the world works that no business plan can anticipate,” he says.
Not that ideas aren’t important, Venezia says. “Obviously we wouldn’t invest in a crackpot scheme,” he says. But in the end, history decides just who the crackpots are, he adds.
“I can just imagine the reaction many angels had a few years ago, when Sergey Brin and Larry Page were shopping for money for Google,” Venezia says. “The world had enough search engines.” But what it didn’t have were creative geniuses the likes of Brin and Page. And that, he says, is what angels look for when deciding to place a bet on a startup.
“We want to see creativity and drive,” Venezia says. “We understand that ideas are fungible, that business plans and markets change. What we want to see is if the entrepreneur has what it takes to succeed. It’s about integrity, honesty, drive and ambition.”

It sounds a bit unfair and subjective, but then again, we are talkingabout private funding, which can legally discriminate all it wants. ButVenezia says there are a few “tells” he watches out for that indicatewhether he’s found his person – such as whether or not the entrepreneurhas a job when s/he comes, hat in hand.
“Anyone who wants funding for their idea and is still working for asalary is automatically out of the game, as far as I’m concerned,” hesays. “You’re not going to succeed unless you have enough faith in yourideas and abilities to dedicate your full working time to making itwork.”
“Here you are asking me to take a risk on you – but are you willing totake a risk on yourself? If not, we can’t do business,” Venezia says.“At the very least, we should split the risk 50/50: me with my moneyand you with your time.”
And although he realizes that in many cases, the tech “flavor of themonth” – whether its an application using Youtube’s API or a servicethat hooks into Twitter, to name two popular development trends – ismore likely to come to his attention, Venezia is willing to look at anyidea, as long as it’s viable, and especially if it the people behind ithave the right stuff. “It’s easier to get money for a ‘sexy’ idea, butthat doesn’t mean that those ideas are better than one that is far lessexciting,” he says.
Matalon would agree, and in fact, one of the speakers onentrepreneurial success at the Forum was Amir Shpitalni, the founderand CEO of Spiral Supports (, one of thefew “low-tech” companies funded by the Chief Scientist’s Office.
Shpitalni invented a new kind of support for shelving that reducesstress and mess – certainly not a “sexy” product, but a very practicalone. Speaking to Matalon, I got a hint on how well this company wasdoing, and all I can tell you is that I’ve started praying for my ownangel, to fund my big idea!