Under the Sun
The international fashion brand Lacoste has a reason to celebrate – winning a design award in Paris, the conclusion of the Roland-Garros games in Paris, the opening of a new flagship store in BIG Fashion Glilot, and the launch of Lacoste Under the Sun – the Summer 2025 collection for men and women, led by renewed classics, French Riviera inspiration, limited edition capsule collections, and a tribute to Roland-Garros – the only tennis tournament played on a clay court – hence the point.
The collection is inspired by the love of René Lacoste, the brand's founder, for sailing. It highlights the values of freedom, elegance, and lightness. For women: Polo dresses, tank dresses, pleated skirts inspired by French women vacationing on the Riviera. The skirts and shirts in this category express the connection between fashion and tradition, reflecting the brand's rich history with an emphasis on comfort.
For men: Polo shirts with this year’s innovation – Polo Light – thin and breathable fabrics added to the brand’s iconic polo category, along with a variety of summer-colored shorts and T-shirts.
Lacoste succeeds in preserving its iconic heritage with a modern interpretation that suits the spirit of the time. It blends tradition with innovation – and just so you know, a Lacoste polo shirt is sold every 3 minutes worldwide.
The color palette includes yellow, light blue, white, green, and the newest addition – clay brown inspired by the courts of Roland-Garros.
About Victory and Power
Fashion house Rabanne launches Invictus Victory Absolu – the intense and powerful version of the Invictus Victory fragrance series for men, aimed at those for whom victory is not just a goal but a personal statement. The scent features a hypnotic blend of black pepper, sensual amber, and deep sandalwood. The bottle, shaped like a "V," is inspired by black volcanic rock.
Olympéa Absolu – the brand’s feminine fragrance – is a tribute to powerful, sensual, and mysterious femininity that bridges light and shadow, softness and strength. It is a floral-oriental scent with notes of apricot, jasmine absolute, and sweet vanilla. The iconic Olympéa bottle receives an elegant twist in shiny black with a gold chain adorning its neck – a tribute to Rabanne’s sparkling disc dress.
Lashes Like Blinds
Lancôme, specializing in lashes for over 3 decades, offers iconic mascaras based on science and breakthrough innovation. Now launching Lash Idole Flutter Extension – a new mascara that gives visibly longer lashes, up to +5.5 mm, even winning over users of lash extensions.
The formula is light and creamy, contains 3 waxes and pigments that coat each lash from root to tip, without clumps, and offers 24-hour wear.
The tiny brush features 488 nano-bristles™ that reach even the smallest lashes. The final look: A fan of long, separated, and lifted lashes.
Inspired by the Bath
After Shower – a fragrance brand born from the refreshing feeling left after a shower – renews itself with a line of perfumes and body products such as shower creams, body cream, and deodorants in clean, pleasant scents for a lasting effect.
The body products are enriched with active cleansing agents, concentrated aloe vera extracts, and vitamin E. Scents include: Cotton Breaze, Powder Musk, Pure Silk, Aqua Fresh.
To Stroll or Not to Stroll
Norwegian premium stroller brand Stokke launches the YOYO³ in Israel – a compact and smart stroller weighing 6.2 kg – an upgraded version of the iconic model combining design and comfort with innovations like: Longer sun canopy, ventilated padding system suited to Israeli climate, improved shock absorbers for a smoother ride, peek-a-boo window, and reflective wheels for nighttime. The stroller folds and unfolds with one hand, fits in tight spaces, and is suitable for airplane cabin luggage.
Roni Segal, CEO and owner of the Segal Group – one of Israel’s leading companies in furniture and baby/children’s products and the representative of Stokke in Israel: “The launch of the YOYO³ stroller marks a significant and exciting milestone for us. It’s the first time the stroller is produced under the umbrella of the international Stokke brand, representing uncompromising quality, long-lasting durability, and deep consideration for the real needs of parents and children. The YOYO³ proudly continues the tradition – it combines sophisticated design, exceptional practicality, and perfect mobility, an ideal solution for urban parents seeking an accessible and stylish experience – without compromising on comfort and safety.”
Available in 7 colors and with a storage basket up to 10 kg, breathable fabric, ventilated frame, and high durability for years. Suitable for babies from birth to toddler stage, with various configurations – bassinet, stroller seat, sibling ride-on board, and an accessory for a shopping bag that attaches to the stroller frame.
Which Country
Studio MËDINA, led by designer Tal Medina, unveiled its eveningwear collection in a fashion show – a move that marks another stage in the development of the Ashdod-based brand operating for three generations.
The Over Exposure collection explores the boundary between exposure and control and raises the question – what dominates, what do we see when peeking – is it what the woman chooses to reveal or what we expect to discover? The collection includes conceptual evening gowns, corsets, and haute couture leather outfits alongside wearable and accessible pieces.
Tal Medina: “The collection is a glimpse into my hidden fashion fantasies. I can only hope it aligns with the fantasies he has in his head. It’s a huge thrill to present for the first time in my life an independent fashion show associated with my signature and a great honor to give the audience a peek into my world of fantasy. For me, this is a significant milestone in a colorful and endless journey of creation, and I hope I succeed in my vision to change the way people experience fashion, design, and lifestyle.”
The studio is renewing itself with a concept store for eveningwear in Tel Aviv. The store will offer dresses inspired by the show for rent or purchase, alongside MËDINA’s bridal gowns.
My Eyes
The research and development labs of Dr. Fischer launch wipes for dry eyes, maintaining hygiene of the eye area, eyelids, and lashes – for thorough cleansing, relief, and alleviation of dry, sensitive, irritated, teary, and red eyes, and for removing dead skin cells, secretions, sticky crusts, and environmental contaminants like dust, soot, dirt, sand, pollen, and allergens. Free of preservatives, the wipes are sterilized and suitable for contact lens users and as warm compresses.
Also from Dr. Fischer, Ultrasol – the sun protection series, with a variety of products:
Ultra Light – lightweight facial lotions that absorb quickly;
Max – very high protection from a broad spectrum of harmful sun rays – UVA + UVB + IR + HEV;
0% Free – high protection for sensitive skin, 0% added oils (oil-free), fragrance, artificial color, parabens, gas, animal ingredients;
Baby Natural – for babies, contains 100% mineral sun filters;
Kids – adapted for children with favorite scents;
Sport – for those engaged in sports;
Protective oils – for protection, moisture, glow, and radiance;
A New Path
After 20 years at the Tel Aviv Port, the fashion house Comme Il Faut is opening a new flagship store in a preserved 1930s designed building, featuring an art gallery, a courtyard for performances, cultural and content events, and a store. The new store is located at 28 Levontin Street in Tel Aviv.
The gallery space will host installations, exhibitions, and pop-ups. The first exhibition is by artist Ruti De Vries.
The store brings together Israeli artists and designers with the clothes designed by Comme Il Faut's team, alongside imported pieces.
Sybille Goldfiner, CEO and owner of COMME IL FAUT: "When we closed the store at the port, we said the future is heading in other directions. We feel we’ve found our place. When we close our eyes and look ahead, we imagine a vibrant home with intimate performances and courtyard gatherings, exhibitions by local artists and creators we admire, with collections that honor slow fashion culture and the brand as we see it – and with a deep connection to where we came from – the Tel Aviv street."
Gastronomic Luxury
The Japanese luxury car brand Lexus and chef Yuval Ben-Neriah are launching a long-term collaboration that expresses their shared commitment to precision, innovation, quality, and excellence. The partnership will include various initiatives and events, based on their shared philosophy – "In true luxury, there are no shortcuts."
The first project is Gyudon – a traditional Japanese dish where all ingredients are served in one bowl – interpreted by Ben-Neriah. After weeks of development, a curry stew was born, cooked for 12 hours with vegetables, onions, apples, pears, sake, dashi, and spices. The dish is served in two separate bowls, allowing diners to get creative and control the flavors.
Dror Gorlunik, CEO of Lexus Israel: "Our collaboration represents much more than a connection between a car brand and a chef. It's a union of two approaches committed to the same values. We both believe there are no shortcuts to achieving true luxury."
Yuval Ben-Neriah: "Behind the simple and precise aesthetics of dishes in Japanese cuisine, there is a great deal of depth, intention, and thought. This level of precision can't be found anywhere else in the world."
World Cuisine
The culinary brand Master Chef is expanding its individual meals category and launching new flavors in the Tik-Tak Noodles quick-cooking series. With a perfect balance between pleasant spiciness and rich flavor depth, the new Spicy Asian Flavor Tik-Tak Noodles combines authentic spices, heat, and bold tastes – a perfect solution for a quick and tasty meal anytime, anywhere, in just 3 minutes. The new flavors join beef and chicken.
The Master Chef brand is also expanding its Italian kitchen offerings and is launching for the first time Gnocchi and Mini Gnocchi in a stand-up package – non-vacuum, made in Italy – including regular-size gnocchi and mini gnocchi, which are about half the size, perfect for smaller bites with any sauce.
Osem is launching under the Perfecto brand new pasta shapes: Mezzi Paccheri – rounded tubes – and Conchiglioni – large pasta shells, both ideal for a variety of fillings to elevate any meal.
The pasta is made from 100% high-quality durum wheat and joins the existing Perfecto products including: Fettuccine, Pappardelle, Tagliatelle, Rigate, and Casarecce.
Following the success of previous Mac & Cheese flavors, Osem Nestlé is launching 2 additional products in the Hot Meal series: Barbecue Flavor and Salsa Flavor.
Coffee Time
Following repeated consumer requests, Elite Coffee from Strauss is relaunching cold coffee capsules in Coconut Flavor, for making iced coffee that combines quality coffee flavors with tropical coconut notes.
In a limited summer edition: Affogato Capsules in Chocolate Nougat Flavor and Cold Coffee Capsules in Coconut Flavor, which are also suitable for preparing cappuccino with a perfect balance between bitterness and sweetness.
