Brand news: Which pop-up is everyone rushing to?

Looking for a look with a twist that won’t be too common? The Portuguese and stylish brand Parfois created a fall collection that connects timeless classics with contemporary trends, featuring items and accessories that tell a story dripping with style.

Issey Miyake draws inspiration from the meeting of water’s power with Eastern lights and launches L’Eau d’Issey Noir Ambré – a refined and radiant composition blending East and Far East, where the purity of water merges with the richness and abundance of the East, a renewed interpretation of the iconic L’Eau d’Issey fragrance. Notes include woody amber, saffron spices, coriander, cinnamon, nutmeg, vanilla, leather, cedarwood, papyrus, Haitian vetiver, amber, and tonka beans.

Reserve – the perfume by Abercrombie & Fitch – offers a rich and sophisticated composition, serving as a sensual and powerful version of the iconic fragrance and expanding the Fierce line. Fierce Reserve combines fresh scents of wild sage, aged leather, barrel-aged whiskey, and cool amber.

The fragrance brand Boss launches BOSS Bottled Beyond, where contrasts collide in harmony – innovation versus iconic status, blurring the line between niche and mainstream perfumery. The fragrance, available at James Richardson Duty Free, is elegant and reflects the brand’s masculine spirit with an intense ginger extract and spiciness. Supercritical Fluid Extraction technology gives the fragrance depth, longevity, luxury, and warmth, with Coty’s patented sugar-based formula that helps fix the scent and extend wear.

Content creators Gal Ohayon and Shira Morag launched the fall collection of Vague Et Chanson – a women’s fashion brand that fulfilled the two’s post-army dream. From the moment the idea was born, the duo flew abroad, searched for fabrics, factories, and opportunities, and opened the first pop-up in Gal’s father’s basement in Kfar Shmaryahu, with items quickly selling out and the brand taking off.

At the showroom on Basel Street in Tel Aviv, they launch weekly drops and dozens of collaborations with factories worldwide. The collection includes leather belts, 100% high-quality wool cowboy hats, silk bandanas, matching polo shirts for mom and baby, tailored Bermuda shorts, and horse hoof charms.

Simultaneously, they launched a pop-up at Azrieli Ayalon, showcasing for the first time the Vague Baby collection, born alongside their own babies. The pop-up opened as part of Azrieli Maccademy at Azrieli malls.

The emerging pop-up culture did not skip Sheli Gafni, who opened a pop-up at the Ofer Ramat Aviv Mall for her skincare brand PELLE, offering the public a chance to try various products, meet Gafni, and enjoy a unique personal skincare experience, including personal advice and an explanation of the new product line. PELLE, celebrating 3 years, is an Israeli science-based skincare brand specializing in rich formulas and high-quality active ingredients without compromise.

Gafni created the brand with a deep desire to provide women with skincare products and a complete experience connecting body, mind, and consciousness.

The Korean brand SOME BY MI renews its Galactomyces Glutathione line, with formulas based on galactomyces fermentation combined with glutathione and vitamin C – a combination that helps brighten skin tone, smooth it, reduce the appearance of pores, and provide natural radiance. The Super-Pharm collection includes a lightweight milky toner, cream for dry skin, a potent vitamin C serum in a multifunctional formula, and a concentrated sheet mask. There is also a trial kit with two mini products: A brightening serum that improves elasticity and deeply nourishes, and a facial cream that moisturizes, firms, and balances skin tone.

The iconic brand Revlon launches a gloss in the Super Lustrous line, increasing moisture by nearly 40% on first application, leaving lips soft, smooth, and pleasant, with an applicator for precise placement and powerful plant-based shine/glitter.

Also from Revlon: A Colorstay eyeliner pencil with a creamy texture for ultra-smooth and soft application thanks to a built-in brush, delivering bold color lasting 12 hours, water-resistant, and vegan.

The French dermo-cosmetics brand URIAGE launches Bariesun – products offering broad and high UV protection, emphasizing optimal defense against premature skin aging and cellular damage. The series is based on Skin Shield technology, combining thermal waters and filters for optimal protection. Products contain antioxidants – vitamin E and red algae – for protection from free radicals and SPF50+ protection. The formulas are light and absorb quickly without a sticky or oily feeling, and the products are certified ocean- and environmentally friendly. They are dermatologically tested, long-lasting, and suitable for all skin types, including sensitive skin.

The series includes: Ultra-Light Fluid – facial sunscreen; Solar Water – dual-phase spray for face and body; Invisible Finish Spray for face and body; Dry Oil for radiant skin; Mineral Stick in Togo packaging; Clear Glow Stick in Togo packaging; Extreme Protection Fluid.

As part of Azrieli Academy by the Azrieli Group, designer Elinor Kopler launches the first pop-up store for the baby lifestyle brand Take Me Home at Azrieli Ayalon Mall.

The store will feature Toy Box – a winter collection born from nostalgia for childhood memories, including toy trains, rocking horses, ballerinas, and teddy bears, with overalls, suits, bodysuits, blankets, pom-pom hats, and hairbands made from soft fabrics with comfortable cuts for babies aged 0-24 months.

The pop-up operated from Monday, 14.9, for a week, with additional pop-ups expected to open across the country.

At the forefront of advanced aesthetic medicine comes MCT technology – Meta Cell Technology, the next generation of regenerative medicine, for rapid and safe production of autologous exosomes from the patient’s blood. With MCT technology, processes that took months are reduced to weeks. The Spanish technology allows rejuvenation and skin texture improvement, treatment of hair loss, scars, and skin conditions, as well as orthopedic applications.

The procedure includes taking a blood sample, processing it in the MCT system to extract enriched exosomes, and targeted reinjection into the body. Since the material comes from the patient’s body, safety is high and results are natural. MCT is exclusively represented in Israel by Alphamedix, specializing in the import and marketing of advanced aesthetic medical products.

Sodastream launches a limited edition Sodastream ART® Mint – a retro-style home carbonation device in mint color, with a Fizz & Go® Stainless Steel carbonation bottle in mint made of high-quality stainless steel and a flexible carrying loop that keeps cold and heat for about 12 hours. Suitable for use and carbonation with Sodastream devices featuring a quick-connect carbonation cylinder (pink Quick-Connect cylinder).

“The Blue Eye” arrives at Sodastream and stars on a trio of carbonation bottles intended for use with home Sodastream devices. The bottles are made of BPA-free plastic, intended for repeated use, and are dishwasher safe.

The pan-Asian restaurant chain Giraffe, acquired in 2021 by the Nono group, continues to expand with nationwide branches and launches a sharing menu with creative dishes, alongside opening new branches in Tzomet Savion, Hod Hasharon, and soon in Modiin.

The new menu offers dishes such as: Brioche Sea Tartare; Padron Sashimi; Miso Tartare; Tokyo Ceviche; and two noodle dishes – Salmon Udon and Butter Noodles with sirloin in a soy butter and white wine sauce. The culinary line is based on an Asian filter with a nod to familiar classics.

The bars have undergone a significant upgrade, and in the precise cocktail menu, a creative cocktail menu joins: Matcha Mist – NIS 29 for two weeks; Rich Yuzu – a gin and lavender-based cocktail for NIS 29; Aperol Spritz, Campari Spritz – NIS 22. The new restaurants are designed in a contemporary and modern line, corresponding with the new tableware design and the spirit of the menu.

Tabor Winery launches the Ramat Sirin series from the winery’s vineyards in the Lower Galilee, reflecting the regional story of the winery – a connection between grapes and soil, climate and wine, place and character. The series wines are varietal, clean, and fresh, with some undergoing short barrel aging to preserve the natural character of the fruit.

The wines: Cabernet Sauvignon 2021 – a full-bodied dry red wine, balanced natural acidity, and aromas of black forest fruits, subtle herbaceous notes, and a hint of vanilla; Sauvignon Blanc 2024 – a fresh and aromatic white wine, with scents of citrus fruit, passion fruit, and freshly cut grass, expressing purely the region it came from.

The Sprite brand and chef Israel Aharoni teamed up for an Asian pop-up with special dishes inspired by Asian cuisine, in collaboration with foodies Kobi Adri, Dana Reicher, Shahar, and Oren – a winning combination of sparkling sip, lemon twist, and a spicy bite.

At the pop-up, running until Saturday night at the Big Fashion Glilot complex, Aharoni will host a different influencer each day to create an original dish with a personal twist. There is an Instagram photo station, colorful lighting, and graphic elements in green and yellow. The culinary initiative, led by "Bluestone," continues Sprite’s creative Heat Happens line and brings together worlds of warmth and freshness.