Eden Desserts, the leading company in Israel for the production of desserts in individual packaging, carried out a groundbreaking move in the Israeli dessert market and announced a new line of pareve desserts in individual packaging. The new dessert series is especially suitable for those who observe kashrut and for people sensitive to dairy, and for now it will be offered in three flavors: Bavaria, kadaif, and tiramisu. Eden Desserts invested approximately NIS 1.5 million in developing the series, and it plans to examine the feasibility of developing additional flavors, such as malabi, chocolate mousse, cheesecake, and more.
Naor Barzani, one of the owners of Eden Desserts, said: “From studies we recently conducted, it was found that more than 60% of the country’s citizens define themselves as traditional, observe kashrut, and separate meat and milk. Until now, they have had no dessert solution if they ate a meat meal. We understood that on the one hand there is enormous potential here, and on the other hand there is no supply of pareve desserts. As a company whose strategy is to enter new categories and develop unique products, we picked up the gauntlet and embarked on an innovative development process that lasted more than a year, at the end of which we are proud and happy to offer pareve desserts in three flavors: Tiramisu, Bavaria, and kadaif. Eden Desserts chose to begin the pareve dessert series with the most beloved and leading flavors, which have already proven themselves in the dairy version as well. In the future, the chain is expected to expand the offering with additional flavors that are currently in development.”
The new dessert series, whose packaging was specially designed by designer Baruch Naeh, contains the high-quality raw materials that characterize all of Eden Desserts’ products, which its customers have learned to expect. The products are available at food chains and private supermarkets at a consumer price of NIS 7–8.
The Eden Desserts factory, owned by businessmen Eli Boaron and Naor Barzani, is located in Ashkelon and produces approximately 50,000 desserts in individual packaging every day. The company is considered the largest supplier of individual desserts in Israel. The factory’s location was particularly challenging during the war period: During the many sirens, employees were forced to run to shelters, and quite a few employees served in reserve duty, creating a shortage of manpower. To meet demand, the company was very flexible with production hours, some of which took place at night. It was a period of survival, and nevertheless they continued regular production while simultaneously developing new products. The factory did not close even for a single day.
The dessert market in Israel is a significant part of the food industry, which generates considerable sums of money. According to various estimates, revenues in the commercial dessert and branded market in Israel reach billions of shekels per year, considering the expansion of the field over the past decade.