Brand news: The product that’s blowing up online has arrived

To mark the launch of Estée Lauder’s Futurist Blushmaker Dewy Cheek Tint, the coveted brand opened a dedicated pop-up in collaboration with Super-Pharm at Ofer Ramat Aviv Mall, where visitors can purchase the product that’s blowing up online and, along the way, enjoy a vanilla drink adorned with a mountain of whipped cream topped by a flowing stream of sweet syrup in six different flavors inspired by the blush shades.

Futurist Blushmaker Dewy Cheek is a liquid blush with a cream-water texture in a formula enriched with moisturizing ingredients, raspberry extract, and glycerin, delivering an immediate boost of moisture for a vital, fresh, and lively look. The lightweight texture blends naturally into the skin, giving a delicate, luminous touch of color and a glow effect. The light, airy texture melts and absorbs into the skin, allowing easy blending and gradual color build-up. The applicator tip is precise and allows control over color intensity, from sheer translucence to medium, lively coverage. Available in six shades that can be mixed to create a new tone. The pop-up is open until 11.1.2026, and don’t miss the stunning charms.

The Neo Classics collection by & Other Stories offers a contemporary interpretation of key items, with sporty elements, tailored sewing, clean cuts, rich textures, and sculptural lines. The result is a collection of timeless yet current pieces that play on the line between masculine and feminine, tailored and technical, raw and delicate and rigid. Everyday looks with an effortless feel are enhanced by small details, precise layering, clean silhouettes, and the play of contrasting elements such as emphasized shoulders and hints of early-’90s-inspired minimalism alongside layers drawn from the world of sports.

The color palette includes primary colors, royal blue, forest green, and coral red, camel tones, cool gray, and deep indigo. Polka dot and stripe prints for visual contrast; raw denim fabrics; merino wool, alpaca, and cashmere; double-faced wool and scuba—together expressing the blend between natural and polished. To complete the look: Derby shoes, large leather shopping bags for a masculine touch, hoop earrings, layered jewelry, rings, and necklaces in gold and silver.

Scientific beauty skincare brand Gallinée, one of the world’s leaders in the field of the microbiome, is launching its activity in Israel and presenting a new, smart approach to skincare that respects biological nature and works with it, not against it.

Behind the brand stands Dr. Marie Drago, a French pharmacist specializing in the skin microbiome, who turned her doctoral research into a brand with international patents, and was among the first to understand that the skin is a living, complex, and sensitive system—and that to keep it healthy, cooperation is key.

The brand’s vision is skincare products that treat the skin by preserving the microbiome—a delicate ecological system of good bacteria that live on the skin’s surface, protect it, reduce inflammation, balance moisture, and strengthen the natural protective barrier.

The formulas are based on a bio-active complex combining prebiotics—food for good bacteria; probiotics—strengthening friendly bacteria; and postbiotics—active extracts for restoring and reinforcing the skin barrier. The products are suitable for all skin types, including sensitive, acne-prone, or atopic skin.

In the first stage, about 12 products will be launched, including: A face vinegar—the brand’s flagship and bestseller; a universal face cream; cleansing foam; calming face serum; eye cream; body moisturizing lotion; and hair products.

Skincare brand SO.KO by Super-Pharm launches Superglow+, a new capsule series for daily care. Each package contains single-use capsules that maintain the stability of the active ingredient and precise dosing.

The series includes three types of capsules: Hyaluronic acid—to provide a moisture boost to dry, lackluster skin, improve skin texture, and reduce the appearance of wrinkles and fine lines, leaving the skin radiant, soft, and supple; ceramides—to soothe and strengthen the skin barrier and restore a balanced, healthy appearance, improving skin texture and contributing to an even, fresh, glowing look; capsules with a 10% concentration of vitamin C nourish the skin with moisture, improve its appearance, revitalize it, and give a radiant, vital look.

Depressed by wrinkles? Dermocosmetics brand Lierac Paris launches an anti-wrinkle protocol in Israel, offering a precise response and a proven, professional, easy-to-use solution with immediate results and significant change over time.

The protocol works in two stages: Immediate effect—Le Filler—a targeted SOS treatment for filling and blurring wrinkles, smoothing the appearance of the skin and softening fine lines and wrinkles, thanks to a combination of pure hyaluronic acid in molecular weights (high, creating a smoothing layer on the skin’s surface, and low, penetrating deeply to provide moisture and filling from within). The second stage—long-term correction—a comprehensive cream for 3D wrinkle correction, enriched with 0.3% pure retinol, a leading ingredient in the anti-aging world that promotes cell renewal, collagen production, and improved skin texture. The formula also includes bisabolol for soothing and squalane to strengthen the skin barrier. Suitable for normal to combination/oily skin, for gradual evening treatment over three months.

Castro Home launches a high-quality, fashionable bedding collection in colors such as dusty pink, light and dark gray, stone, cream, white, olive green, blue, and more. The fabrics are environmentally conscious and made from premium satin with a 300TC thread count, bamboo with a 180TC thread count, 100% cotton jersey, combed cotton, 100% cotton, flannel jersey, and percale.

In the Luxury White Collection series, full or partial white sets in 300TC satin or percale weave evoke a luxury suite. Solid-color bedding in a range of colors and prints of leaves and flowers, romantic florals, stripes, and more. There are also individual items and sets that include a sheet, pillowcase, and duvet cover (in five different sizes).

In Israel as worldwide, the American brand Bath & Body Works, specializing in body care products and home ambiance, warms up the winter with a limited-edition collection of wintery, warm, and magical scents, including body care products, scented candles, hand soaps, gift sets, and complementary accessories.

The chain is also renewing itself with a store at Ofer Hakrion Mall in Kiryat Bialik and a store at Azrieli Ayalon Mall, opened with an investment of NIS 2 million and designed according to the brand’s international concept.

Standout scents include: Snowflakes & Cashmere—cashmere cream and vanilla, caramel woods, and glazed clementine; Strawberry Snowflakes—a fruity, refreshing scent; Winter Candy Apple—red apples, winter rose petals, and fresh cinnamon; Vanilla Bean Noel—fresh vanilla beans, warm caramel, and sugar cookies; The Perfect Christmas—fresh pine, cinnamon sugar, and toasted marshmallow.

Link Hotel in Tel Aviv continues its culinary renewal and launches Zutt: New York–style pizza with a Tel Aviv soul. Zutt, in Italian-American slang, means “down”—a hint to where it all began: The kitchens of Italian immigrants who arrived in America and created their own culinary line influenced by the traditional cuisine they brought with them. At Link, they took the classic, added an Israeli touch, and the result is a pizza that bridges traditional Neapolitan pizza and modern American pizza in a local interpretation, integrated into the hotel’s Hub located downstairs.

At Zutt, three types of flour are used from the Italian boutique mill “Petra,” which grinds wheat with millstones using a traditional method. The dough undergoes a 72-hour fermentation process, and the toppings are high quality—because that’s what an artisanal chef pizza deserves (there’s also a vegan version).

The menu includes starters and pizzas: Margherita—tomato sauce, mozzarella, Parmigiano Reggiano, and basil; Marinara—tomato sauce, garlic, capers, and arugula; Leek—béchamel sauce, mozzarella, Bûche, and thyme; Forest Mushrooms—béchamel sauce, mozzarella, brie, shiitake, oyster mushrooms, and thyme; Potato—béchamel sauce, mozzarella, piccante gorgonzola, and rosemary; Ortiz Anchovy—tomato sauce, mozzarella, basil, and oregano; Honey Chili—tomato sauce, mozzarella, and jalapeño; Thassos Olives—tomato sauce, mozzarella, green chili, red onion, oregano, and basil. Of course, there are cocktails and desserts as well.

The Sodastream Fizz & Go® collection and Easy Mix bottles are refreshed with stylish thermal bottles in three colors: Storm blue, mint green, and sea sand, with a convenient carrying loop. The bottles are suitable for use and carbonation in all home Sodastream machines (excluding DUO and Crystal). There is a water fill line and a flavor fill line for a tasty, precise carbonation experience. The bottles have a comfortable drinking spout, are sealed and leak-proof, and are dishwasher-safe and durable.

Following Elite Coffee’s social agenda to combat loneliness over a cup of coffee, the brand continues its collaboration with the Rakafot Association, which specializes in strengthening social and emotional resilience among diverse populations. The result is an inspiring initiative to boost self-pride, within which Elite instant coffee tins are launched in a special edition, decorated with four different messages: “There’s no one like me in the whole world”; “I am the best version there is”; “How good it is that I was born”; and “How lucky I am to have me.”

A QR code on the packaging leads to a landing page offering information on self-empowerment, tools for coping with loneliness, and a referral to the Rakafot Association, which provides support to young people dealing with social anxiety and helps alleviate feelings of loneliness.

And if coffee needs milk, after about two years of development, Tnuva launches Alternative Simple—a chilled soy drink with a clean ingredient label, based on water, soybeans, and salt. This is a first step in Tnuva’s long-term strategy to expand its range of products based on a minimal number of ingredients in the dairy alternatives category. During the year, the company is expected to launch additional products, including an oat drink and yogurt.

The technology was developed at Tnuva’s R&D center, using deep knowledge and years of expertise in soy and oat raw materials, along with investment in advanced infrastructure and production processes at the plant, such as clean, high-quality extraction of soybeans, enabling a balanced taste, smooth texture, and high foaming ability—ideal for use in coffee and daily consumption.

Guri expands its Gfree brand of gluten-free products and launches granola products and nut bars rich in protein, without food coloring or trans fat, including: Gluten-free granola—dark and white chocolate and hazelnuts and honey; nut and protein bars that serve as a quality source of dietary fiber and protein. Additionally, a dedicated gluten-free baking products series is launched, including baking powder, baking soda, and cornstarch.

Also from Guri: “Toffee Pass”—chewy toffee strips in strawberry, mango, peach, watermelon and cranberry, and apple and currant flavors, from the Fritt brand, which has sold over 77 million units in more than 25 countries worldwide.