Love in the Underworld
FEMINA celebrate Valentine’s Day with a capsule collection that brings a fresh twist to the intimate wardrobe, speaks femininity without apologizing, and combines romance, smart functionality, and contemporary design. It includes bralettes in a variety of cuts, panties, bodysuits, corsets, babydolls, and pajamas, in deep Ruby Red, sensual Berry, elegant black, and soft Oatmeal, made from lace, microfiber, and satin fabrics.
The collection features 6 series: The elegant and precise Shiny Nights; Diamonds Edit – three sets of matching bralette and panties; Lace & Mesh Story – lace and mesh combinations; Animal with bold animal prints; the sensual Lace Desire; and Satin Lovers – indulgent and pampering.
Self-Love
Valentine’s Day also at Triumph, with a romantic capsule collection featuring items in soft and romantic hues, delicate lace and embroidery, feminine and elegant.
The collection presents a concept of self-love as an everyday value, a celebration of femininity, confidence, and connection to oneself—not just one day a year—and proves that intimacy can be stylish, comfortable, and make a statement.
When Japanese Minimalism Meets Parisian Chic
There are perfumes that try to be clever, and there are those that simply know who they are. The luxury niche perfume house Floraïku Paris launches Just a Rose—a unisex fragrance that proves that when it comes to a perfect rose, there’s no need for pyrotechnics.
The brand, born from the creative minds of Clara and John Molloy, the people behind Memo Paris, combines Japanese precision and restraint with French boldness. In Just a Rose, they took the most classic raw material in perfumery and distilled it to its purest form. The result: A fresh, clean, vibrant, and punchy scent, without unnecessary embellishments and without background noise.
What’s in it? Spoiler—it’s addictive. The composition opens with a burst of vitality and ends with a warm embrace, maintaining a precise balance between nature and poetry. The initial boost features grapefruit, bergamot, and mandarin for a refreshing effect; at the beating heart, powerful rose absolute sets the tone; mate, patchouli, tonka beans, and guaiac wood add intimate, long-lasting depth that stays on the skin for hours.
Bottom line, Just a Rose is not just another floral perfume, nor merely a statement of quiet self-confidence. It was created for those seeking an elegant, modern presence that doesn’t shout from afar, yet leaves a trail that’s hard to ignore.
Oil It
When the weather affects our facial skin, the French brand NUXE offers a solution beyond skincare—it’s a natural indulgence that gives the skin a boost of life with two must-haves: Huile Prodigieuse®—the iconic multi-purpose oil sold every 7 seconds worldwide, with a dry texture that absorbs instantly and provides deep nourishment, restores the skin, and brings shine back to the hair thanks to 98% ingredients of natural origin, including 7 botanical oils and vitamin E, and diffuses an addictive fragrance that has become its signature.
The second product is Nuxuriance Ultra Cream—the revolution that leaves retinol behind. For those seeking a powerful yet gentle anti-aging treatment, this cream is truly groundbreaking, doing what was thought only retinol could do, without irritation: It revitalizes and smooths the skin thanks to alfalfa seed extract and hyaluronic acid.
Queen of Hearts
On Valentine’s Day, Laline place a crown of love and launch Queen of Hearts, a collection inspired by the world of pop art, connecting color, fragrance, and a confident feminine statement. The Red Amber fragrance, at the heart of the collection, blends fresh blood orange, a caressing feminine amber, refreshing pine notes, and a warm vanilla finish—a combination that embodies strength, softness, and charm. A feminine celebration in all its glory, confident, full of passion and style, just like a queen.
The collection includes body products: Body cream, hand cream, mini body cream and hand cream, body mist, mousse soap, body scrub, and body soap, as well as a variety of accessories and sets: Bags in unique designs, a heart-shaped candle, a designed diffuser, boxes and gift sets, and a designed greeting card.
Love for Two
For loving couples, the brand Lierac Paris launches couples’ skincare sets. In the women’s set for sensual lips: A treatment lip balm for intensive moisture and radiance, smoothing fine lines and wrinkles, and two moisturizing lipsticks for active nourishment in a natural pinkish shade.
In the men’s set: An anti-aging post-shave balm; a 3-in-1 cleansing gel-mousse for hair, face, and body; Cica Filler—a restorative anti-wrinkle cream; and a solid soap that serves as a body soap and a gentle shampoo for hair.
Love at First Touch
Get ready to fall in love: The global smartphone brand Infinix quietly entered Israel about 3 months ago, and since then it’s hard to ignore thanks to cool devices and a clear, unequivocal offer— a real alternative to expensive premium devices at sensible prices. So there’s a chance your Valentine’s message will get an upgrade this year.
Infinix’s goal is ambitious yet precise: To break the cost of living in the smartphone industry through a wide price range of NIS 500–2,000, without shortcuts at the expense of hardware. The brand emphasizes strong specifications and full value for money.
The move doesn’t stop at the devices themselves: Infinix arrives in Israel with a conceptual shift in service—official importer warranty for two years, and a significant announcement: In case of a malfunction, home pickup service within two business days.
In the first stage, several of the brand’s key models are marketed in Israel: GT 30 Pro—the first gaming smartphone in Israel selected in 2025 as the official device of PUBG online gaming competitions, arriving with a rich gaming kit that also includes a clip-on charging fan, allowing extended gaming hours at high speed without the device overheating; Note 50 Pro+—the flagship device featuring especially large memory, a powerful battery, built-in AI system in Hebrew, and the XOS 15 operating system for a user experience reminiscent of iOS on an Android device, super-fast charging for continuous work without the “my battery is dying” trauma; Hot 60 Pro+—a world record holder for thinness among devices with a 3D curved display, light, elegant, and with a quality camera, positioning itself as a cost-effective alternative for content creators; entry-level models, the Smart and Hot series—accessible solutions with strong batteries, high resistance to water and dust, perfect as a first smartphone for children or as a reliable device for field conditions.
Style in the Kitchen
Who said pots have to be boring? The multi-brand chain Cook And Bake breaks the mold and redesigns them, with a capsule collection by the brand roso, featuring a series of pots in a bold leopard look that leaves no room for doubt—your kitchen is going to steal the show. The collection is much more than cookware; these are decorative items with a strong presence that naturally transition from the stovetop to the center of the table.
The lineup includes a sauté pan and a designed pot set—don’t let the charming look fool you: These are professional pots with 3-layer non-stick coating, free of PFOA, lead, or cadmium, suitable for all types of stovetops (including induction) and for the oven. The Stay Cool handles don’t heat up, and the durable lid makes cooking as easy as it is beautiful. The leopard prints are limited edition—if you want to add a little Wild to the kitchen, now’s the time.
And if you’re already upgrading the kitchen, meet the Swiss Army knife of serving utensils: The brand Magnus launches a wide lifting spoon, a smart replacement for the traditional colander. Why do you need it? It’s made of high-quality, heat-resistant silicone, with an especially deep and wide structure. Instead of struggling with giant colanders in the sink, you easily pull pasta, blanched vegetables, or cuts of meat directly from the boiling pot—the water stays, the food comes out.
A Winning Match
Valentine’s Day is a reminder to pause for a moment, pour a glass of wine, and give attention to the people we love. The Wine&More chain (which grew from the family heritage of the Hinawi chain, which began as a small wine shop in the late 1940s) offers a quality shopping experience of wines and alcoholic beverages at a European standard, and presents a festive, designed set that connects two worlds that always go together—wine and chocolate. The set includes a bottle of Roseblood, a light and elegant rosé in a Provençal style, with aromas of fresh red fruits, floral notes, and balanced acidity that gives it freshness and lightness, and chocolates in heart-shaped packaging. The set is available only until 14.2.
Paris as Inspiration
Who said you need to fly to Paris to feel romantic? Chez Vivie restaurant opens its doors at lunchtime as well, from 12:00. A routine-breaking menu by the talented chef Assaf Gabay is launched, with an enticing concept—order a main course and enjoy 50% off the first course. It’s time to taste liver pâté, cherry jam, and toast points; golden arancini; tomatoes with bryndza cheese and chili; fish tartare bruschetta and labneh; and onion soup—the dish closest to Paris in the 03 area code.
Gabay’s new menu combines fresh ingredients with high-level technique. For fish lovers: White fish fillet on lemon-butter purée and bok choy; fish patties with tahini and fresh challah; crispy fish burger with cheddar and pickled lemon; or flaked sea fish over tomato and pepper pasta. For meat lovers: Chopped steak with peppercorn sauce, bone marrow, and rich purée.
The younger generation won’t go hungry—the restaurant offers thoughtfully prepared kids’ dishes.
A Gesture of Love
The Italian pasta brand Barilla launches a special edition—Valentine’s Day heart-shaped pasta, made from premium durum wheat and designed to harmonize with a variety of the brand’s sauces. Born from the Italian idea Un gesto d’amore, which means a gesture of love. Admit it—it’s perfect to do this through food.
Love at Maximum
Max Brenner invite you to fall in love again with a collection of sets—a tribute to love and the connection between the world of chocolate and moments that give you butterflies in your stomach. This is not a gift, it’s a statement, with 3 sets and countless emotions:
Max In Love—a square set in a new design, like love at first sight;
Love Story Box—a rich and indulgent set that tells a story of chocolate, passion, and romance;
Beauty Box—a pampering beauty set including 3 skincare products enriched with cocoa butter, for a sensory experience that envelops the body and the heart.
With every purchase of a set on the website, you can add a magnet with a photo and turn the gesture into something personal and intimate. For those who love added value, you can add to the sets a limited-edition scented candle, handmade by the Na’arei HaOr association, thereby contributing to the community and at-risk youth.
