On a street in Jaffa, behind an unassuming door, chef Daniel Schiff is serving one of the city’s most intimate and in-demand dining experiences: Terasu, a modern sushi omakase that’s both elevated and personal.
Guests begin the evening not by pulling up a chair at a counter, but by taking off their shoes, seated low to the floor in a minimalist, Japanese-inspired space that instantly signals this is something different from a typical night out in Tel Aviv.
Schiff, 32, is the kind of chef whose path doesn’t follow the traditional culinary-school-to-fine-dining pipeline. In fact, much of his training was self-taught. “When I started, there weren’t many places to really learn traditional sushi in Israel,” he explains. “So I taught myself the basics.”
He honed in on that curiosity by over the years occasionally working alongside private chefs. But his biggest leap came recently: a six-month internship in Tokyo under renowned chef Hiroyuki Sato, who runs a traditional sushi omakase counter in Ginza. It left a lasting impression, not only in technique but in work ethic. “The chef goes to the market every day at 6 or 7 a.m. and finishes at 1 a.m. Daily. With one day off.”
It’s that level of dedication that Schiff brought back with him to Tel Aviv.
Terasu: rice, fish craft and care
Dinner at Terasu is a 22-course progression of small bites, beginning with around seven appetizers before moving into sushi. The fish is succulent, while the rice strikes a subtle balance between sweet and savory. Throughout the evening, diners enjoy fish including hamachi and a variety of bluefin tuna cuts, from akami (the lean red meat from the upper back of the tuna), to chutoro (a medium-fatty cut from the side and underbelly), and otoro (the fattiest belly portion). The menu also features bites topped with ikura (salmon roe) and one of the evening’s highlights: sweet red shrimp nigiri.
This is not an experience for vegetarians or those who avoid fish entirely. And if you don’t eat shellfish, don’t fret: the team will ensure your meal remains a fish-only journey. The structure of the meal stays consistent, with the fish changing depending on season and daily availability. Desserts rotate occasionally. I’m still dreaming about the chocolate mousse with miso.
The price is 590 NIS per person (excluding drinks and service). Schiff’s sake program ranges from small pours at NIS 50–75 to bottles priced between NIS 300–600. Wine is also available, with bottles ranging from NIS 190–290. Classic cocktails are offered as well, with three options priced from NIS 55–70.
Terasu typically operates Tuesday through Thursday, with occasional special Friday services. The dining room seats 12 guests per seating, with two services each night at 6 p.m. and 9 p.m., lasting about two to two-and-a-half hours. Unsurprisingly, the restaurant is booked out months in advance.
A balcony of humble beginnings
When you enter Terasu, which I would consider locally a semi-fine dining experience, it doesn’t feel strict or stuffy. It’s sophisticated but comfortable, perhaps partly due to the restaurant’s modest beginnings in Schiff’s own home.
About three years ago, he started hosting couples and small groups on the balcony of his apartment on Rothschild Boulevard. The name Terasu is a nod to those beginnings: “terrace” in Japanese. Since then, Terasu has grown into a fully realized omakase experience, one that continues to evolve with every trip Schiff takes to Japan. Much of what guests see and touch throughout the meal, from the handcrafted tableware to the uniquely beautiful sake glasses, has been imported directly from Japan. These small aesthetic details are intentional, adding another layer to the experience.
“I picked everything out myself while I was there,” Schiff says. “Handmade Japanese pottery and porcelain is a big part of the experience at the table.”
“Each time I come back from Japan, Terasu becomes a bit more traditional and minimalistic,” he adds. “But I still leave some things for the Israeli taste.” That balance is part of what defines Terasu: Japanese technique and restraint, with subtle Western touches. Schiff points to appetizers that are slightly saltier than what you might find in Tokyo, and desserts that lean more European than Japanese. “The dessert isn’t Japanese,” he admits. “It’s more Western.”
A growing appetite for omakase
Terasu’s dining format is unique here, as sushi omakase is still relatively rare in Israel. Some restaurants offer Japanese fare with sushi included, but not a true sushi-focused omakase. But Schiff believes that is changing.
“The demand is growing,” he says. “More and more people are traveling to Japan, and when they come back, they crave that connection to Japanese culture.” He sees the rise of omakase not as competition, but as a sign of a maturing dining scene.
“People focus on the fish, but sushi is rice,” Schiff says. “Eighty percent of the importance is the rice.” It’s a philosophy rooted in tradition, and one that stands in contrast to the elaborate sushi rolls that dominate much of the local market. “I’m not against it,” he says, referencing popular additions like sweet potato, avocado, or spicy mayo. “But it’s not traditional Japanese sushi that we focus on at Terasu.”
Looking ahead
For now, Schiff, the restaurant’s sole owner, is focused on continuing to refine Terasu. Still, he hints at future ambitions, including the possibility of opening a more casual spot in Tel Aviv.
In a city that never slows down, Terasu offers something increasingly rare: a quiet, deliberate meal where diners settle close to the floor and surrender to the rhythm of the chef’s choosing. It’s a new chapter for omakase in Israel, and demand shows no sign of slowing.
Lauren Gumport is an avid traveler, travel writer, and VP of communications at the travel tech start-up Faye Travel Insurance. Her travel tips have been featured in The Wall Street Journal, Travel & Leisure, AFAR, USA Today, Fox News, ABC, and more. Follow her on Instagram @Gumport.
Address: Yefet St 20, Tel Aviv-Yafo
Hours: Two seatings on Tuesday, Wednesdays and Thursdays weekly. First seating at 18:00 and second seating at 21:00
Phone: +972 055-989-9366
Instagram: @terasutlv
The writer was a guest of the venue.