adidas

Adidas to partner with ADL on fighting antisemitism in sports

Adidas ended its relationship with West weeks after the rapper began making antisemitic comments, satisfying the ADL’s demands.

By GABE FRIEDMAN/JTA
11/11/2022

Adidas to release Kanye West's Yeezy products without name, branding

Adidas is the sole owner of the Yeezy line design rights, and selling it without the name and branding will save the company $300 million in royalties and marketing without Kanye West.

Adidas slashes 2022 outlook after Kanye West split

Adidas now expects its currency-neutral revenue to grow at a low-single-digit rate in 2022, down from a previously forecast mid-single-digit rate.

By REUTERS
09/11/2022

Kanye loses billionaire status, 50% of net worth after Adidas cuts ties

According to Forbes Magazine, the loss of West's $1.5 billion deal with Adidas has left him with a net worth of just $400 million.

Adidas cuts ties with Kanye West over antisemitism, 'offensive behavior'

German sporting goods maker Adidas ended its partnership with American rapper Kanye West, following a rash of offensive behavior.

25/10/2022

The Nazi history of Adidas; the sportswear giant hasn't dropped Kanye West

Adidas' partnership with Kanye West is nearly a decade old and extremely lucrative. His Yeezy line brought the company an estimate $2 billion in revenue this year.

By ANDREW LAPIN/JTA
25/10/2022
Kim Kardashian

Kim Kardashian speaks out against ex-husband Kanye West's antisemitism

Gigi Hadid reposted Amy Schumer's Instagram post calling for the support of the Jewish people and standing up against the rise of antisemitism.

Kanye West dropped by talent agency after weeks of antisemitic outbursts

The agency had been facing increased calls in recent days to stop representing Kanye West, as multiple other people announced boycotts or the ending of professional ties.

'I can say antisemitic s*** and Adidas cannot drop me' - Kanye West

West has become embroiled in controversy after he made several posts on social media maligning Jews.

This haredi Orthodox mom is the face of a new Adidas campaign

Deutsch sees running — and sports in general — as a way to connect to Judaism.

By BONNIE AZOULAY/JTA
31/07/2021
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