Campaign
Iran accelerates AI-driven influence campaigns amid internal unrest
Iran’s expanding use of AI in influence operations is reshaping how it targets Israel and Western countries, raising concerns about the future of cyber and information warfare.
Someone had to step up: Noam Kleinstein lands a beauty gig
The digital shift is here and businesses cannot afford to wait
Mamdani releases Arabic-language campaign ad ahead of Tuesday election
Idan Amedi does it again: Will star in a new campaign worth NIS 6 million
In a message about perseverance, values, and belief in the journey – singer and actor Idan Amedi stars in the third consecutive campaign by the Dimri company.
Linoy Ashram's new campaign
Sensica is launching a new campaign led by Olympic gold medalist Linoy Ashram. The campaign will present the company's flagship product—a professional at-home hair removal device.
Meet: The new ambassador of the well-known sports brand
The dog Felix has been appointed as the new ambassador of the Japanese brand ASICS, with the aim of promoting movement for the benefit of body and mind.
The factory that was brought back together: Nirlat’s moving campaign
The paint company Nirlat, whose factory was completely burned down in Nir Oz, is launching a new campaign that showcases the company’s recovery after October 7.
Five stars, one fashion campaign
A first-of-its-kind move in Israel: Lee Cooper brings together five football players from rival teams as ambassadors for summer 2025, in a campaign with an investment of NIS 1.2 million.
Kobi Oz received a new and surprising role at a major real estate company
Musician Kobi Oz and Olympic athlete Raz Hershko were chosen to lead the marketing campaign for the OLAM project by Shikun & Binui Real Estate in Or Yehuda.
What is a Stranger Things star doing in a commercial for the Israeli company?
Fiverr launches a new campaign for its new AI platform - Fiverr Go - starring Brett Gelman, star of the hit series Stranger Things.
The hot lotus: Patrick Schwarzenegger stars in Hilfiger’s new campaign
Tommy Hilfiger celebrates 40 years of inspiration from the sea. The Summer 2025 collection, featuring the star of The White Lotus, blends contemporary sportiness with a tribute to sailing tradition.
The new campaign by Katorza and Yatzpan
A new campaign for Kashkash features a playful exchange between two beloved Israeli comedians. The campaign encourages the use of mobile cash.
Mashbir - for new moments
Hamashbir launches a new brand language and launches a wide-scale campaign.
