Campaign

The move that speaks to every parent: Meshi Kleinstein enters the baby world

The international skincare brand Weleda is launching a new campaign for WELEDA BABY with an investment of NIS 1,000,000, featuring Meshi Kleinstein as the face of the brand in Israel.

WELEDA BABY Israel's new campaign with Meshi Kleinstein
Sebastien Delogu, deputy for La France Insoumise (LFI) party attends a pro-Palestinian protest in central Paris, France, May 29, 2024.

Israeli firm BlackCore investigated for role in alleged French election smear campaign

Partner launches follow–up campaign and presents a leap in viewership

Partner launches follow–up campaign and presents a leap in viewership

The new “Gold Gift Card” app.

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card


Partner launches 1 Gig internet with Direct Fiber

The fiber market in Israel is heating up: Partner is trying to differentiate itself from Bezeq and HOT with Direct Fiber, a service that promises faster connections to international network servers.

Partner's new campaign

What will you find in Deni Avdija’s bathroom?

The NBA and Israel national team star is known for his style off the court, so it’s no surprise he’s now the face of a men’s grooming brand. So which brand is set to take over his bathroom?

Deni Avdija for HYDRA ENERGETIC

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Decathlon Israel launches summer 2025 campaign

The campaign will run until August 16 and will include social media activity, influencers, in-store promotions, and outdoor advertising.

 Kids' bow and arrow set, NIS 89

At her parents' house: Amit Farkash begins a new journey

It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.

 Amit Farkash

One of our own: Rotem Sela's new job

The beautiful host and actress Rotem Sela Joins Israeli Brand Itay Brands as the New Face of Its Affordable Basic Fashion Line | All the details.

 Rotem Sela's new job

What connects Kobi Oz and Raz Hershko? A surprising real estate project in central Israel

Shikun & Binui Real Estate is launching its flagship project – OLAM Neve Ayalon in Or Yehuda, which includes 600 residential units, 252 of which are part of the “Buyer’s Price” program.

 OLAM campaign by Shikun & Binui Real Estate

The airline launches a new spokesperson and flights starting at $299

Arkia launches its Summer 2025 campaign featuring new spokesperson Orel Tsabari under the slogan “The National Fan.” The company announces summer deals to around 30 destinations starting at $299.

 An Arkia airplane. Flights to Greece have been significantly increased. (Photo: Arkia PR)

Idan Amedi does it again: Will star in a new campaign worth NIS 6 million

In a message about perseverance, values, and belief in the journey – singer and actor Idan Amedi stars in the third consecutive campaign by the Dimri company.

 Behind the Scenes: Filming of the Amedi and Dimri Campaign

Linoy Ashram's new campaign

Sensica is launching a new campaign led by Olympic gold medalist Linoy Ashram. The campaign will present the company's flagship product—a professional at-home hair removal device.

 Linoy Ashram for Sensica