Campaign

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card

The app enables receiving digital gift cards, sending gifts, and adding personal dedications - without physical cards.

The new “Gold Gift Card” app.
A view of the venue as IHOP hosts its "20K for Pancake Day" event at the Santa Monica Pier and broke the GUINNESS WORLD RECORDS™ title for most pancakes served in eight hours in celebration of National Pancake Day at Santa Monica Pier on March 1, 2025 in Santa Monica, California.

IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’

TOMMY HILFIGER

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

YAIR LAPID (left) and Naftali Bennett share a smile at the Knesset in 2013.

Why did Lapid launch 'doom campaign' before election was even called? - analysis


Like the most Spanish tapas bar: Sliced sirloin bruschetta with salsa and much less oil

With an air fryer and olive oil sprays, anyone can prepare the perfect starter.

 Spanish bruschetta with roasted sirloin and spicy tomato salsa

HOKA Israel launches a new campaign under the message: EVERYBODY HOKA

The new campaign, starring Shaked Yerushalmi, Shon Bello, Yael Morozov, and Bekki Vestfrid, invites the public to experience HOKA as an integral part of the fast-paced and dynamic urban lifestyle.

 HOKA

Ben Ben Baruch was chosen to be the new presenter for Mimun Yashir

As part of the company's strategy and its entry into the mortgage sector, Mimun Yashir is launching a rebranding initiative and will optimize its digital assets and brand reputation.

Ben Ben Baruch, who was chosen to be the presenter for Mimun Yashir

Finish? We've only just begun: The new Dynamica commercial

Tzuri strikes again: A new Dynamica commercial starring actor and comedian Eli Finish. Get a sneak peek!

 A new Dynamica commercial starring actor and comedian Eli Finish

For the first time in the world, Harry Kane and Snoop Dogg collaborate

The two will star in an international campaign for the sports and lifestyle brand SKECHERS to launch the summer collection of SLIP-INS – the brand’s flagship technology.

 Harry Kane

The new and surprising campaign of Roy Revivo

The left-back of Maccabi Tel Aviv and the Israeli national teams, both youth and senior, has been chosen to star in an underwear campaign for Fix.

 Haim Revivo and his son Roy, who stars in the FIX underwear campaign, behind the scenes

Two networks, two approaches: Tiv Ta'am's discounts, Castro's social message

Tiv Ta'am launches a campaign for club members to raise awareness of children's allergies, while the fashion brand Castro also launches a campaign to raise awareness of children's allergies.

 Tiv Ta'am branch

50% discount for club members: The new campaign from Tiv Ta'am chain

Tiv Ta'am launches a new campaign for TivClub members with a 50% discount on dozens of products and 3% cashback, aiming to raise awareness of the revamped customer club.

 Tiv Ta'am

Yehuda Levi and Pelephone in a new trade-in campaign

Yehuda Levi stars in Pelephone’s new campaign, where he dreams about a trade-in offer when purchasing the Samsung Galaxy S25 series.

 Yehuda Levi

New campaign for the aesthetic brand with the technological breakthrough

Alma Israel is launching its innovative campaign for HALLURA. The campaign will air both on television and digitally, including TV sponsorships alongside extensive exposure of various influencers.

 HALLURA by Alma Israel