Consumerism

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS
Dreame's new television

Not just vacuums: Dreame enters the TV market in Israel

Eyal Ravid, Victory's CEO

Victory will sell a Dyson wet vacuum for NIS 1,099

Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence


Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

Unusual move: The chain selling fresh chicken thighs for less than NIS 8 per kilogram

Carrefour shook Israel’s food market with fresh chicken thighs at 7.90₪/kg, far below competitors. It’s unclear if this is temporary or a long-term strategy.

Chicken Thighs at NIS 7.90: Gimmick or the Start of a Consumer Revolution?

For a warm winter: 2 new tea infusions

There’s nothing like sitting at home when it’s raining outside and sipping hot, steaming tea in new flavors – Apple Pie and Green Tea with Apple flavor.

Pompadour tea

Brand news: The woman who created a revolution and walking toward success

Eating clouds, rejuvenating the skin, styling hair at home, oils in the beauty world, and the secret of the white truffle.

Blundstone and D-JOR

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season

From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.

Satin pajamas by Femina, NIS 49.90–329.90

Israel’s tastiest news and everything new on the shelves

The orchards of the north have been poured into a bottle. Israel is poured from it with emotion.

Pear Beer, Shapira Brewery

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Need help? Five recommended smartphones under NIS 2,000

We’ve gathered five recently launched smartphones under NIS 2,000 that offer excellent specifications and great value for money.

Smartphones in the store

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM