Consumerism

Our fashionable shopping cart for this week

Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.

ROJA
Hayevuan store in Tel Aviv

Not just a liquor store: The new branch of Hayevuan trying to change the experience

The renovated James Richardson store at the Jordan River Crossing

A new duty free shop has opened in Israel

Boom network continues to expand: The 20th branch opens in Ofakim

Boom network continues to expand: The 20th branch opens in Ofakim


Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE

Romance has good taste

Pink hearts are all you need: The chewing gum that made us fall in love again.

Bazooka Hearts, Elite

The delicious news of Israel

Let the coziness come home: Winter set from Goldy's and Golf & Co.

Winter sets, Goldy's and Golf & Co

Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA

Fashionable comfort shoes at great prices

The comfort shoe brand Hush Puppies with a women’s collection that includes soft insoles, foot support, and flexible, lightweight soles.

The comfort shoe by Hush Puppies

Salty snacks rich in protein

Each snack contains 20 grams of protein with 220 calories per bag, with a high protein-to-calorie ratio compared to salty snacks in the category.

Today's salty snacks rich in protein

Israeli supermarket chains limit customers' milk purchases amid halt to dairy supply

The reason for the sudden change in the food market came amid fears based on a farmer's protest wave against the dairy market reform promoted by Finance Minister Bezalel Smotrich.

Israel faces milk store stock shortage as dairy farmers halt milk deliveries. Febuary 2, 2026

Clarins launches innovative two-phase serum with vitamin C and glycolic acid

Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.

Multi Active Glow Serum by Clarins

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.