Consumerism

Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Bazooka Hearts, Elite

Romance has good taste

Winter sets, Goldy's and Golf & Co

The delicious news of Israel


What to buy for Passover? Here are some unique gift ideas

Style, thoughtfulness, and a personal touch – 10 Passover gifts that hit the mark.

 Prat Living x Tomaya - the Lumina cushion series

The brand that broke the rules: Buying for the holiday and contributing to resilience

Buying and donating to the community, embracing boho style, the essence that survives, a storm in the world of hair, the woman doing it again, a delightful journey to Miami, and more new products.

 Reserved

All the latest innovations in cookware under one roof

Naaman takes the cooking experience one step further—with more innovation, more color, and more functionality. Take a peek!

 Naaman, the Lux collection

The La Beaute skincare brand makes its way to duty-free

After integrating into leading pharmacy chains, Argania Group is launching its premium haircare brand in duty-free in a strategic move with an investment of approximately NIS 0.5 million.

 La Beaute at James Richardson Duty-Free

Exciting home deals and new arrivals for spring

Major retailers launch exclusive discounts on home upgrades, smart gadgets, furniture, and fashion trends for Spring-Summer 2025.

 Designer balloon bulbs, available at Erco

Brand news: The AI-designed store and when the sun and moon meet in a perfume bottle

Inspiring messages, beauty has no age, a girl with a heart of gold, the eyewear brand that became an icon, a seductive woman as inspiration, velvety lipstick and mesmerizing eyeshadow, and more.

 Renua

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA

Open on Saturdays: It’s just another mall, so why are we so excited?

It’s been a while since a commercial project has generated as much buzz as the new BIG complex opening this week in Glilot.

 Big Fashion Glilot

Brand news: Running on clouds and the color that’s no longer a trend

When a fashion brand partners with a luxury hotel, the mobility innovation that will win you over, flying with shoes, plumping lipsticks, a shaving gel with a new look, and much more.

 Chloé

With an investment of NIS 5 million: Hastok opens a flagship store at Ofer Kiryon

Hastok is opening a flagship store in the north of the country, covering an area of 1,800 square meters. The new store will open at Ofer Kiryon and offers a wide variety of home products.

 Hastok at Ofer Kiryon