Cosmetics

Makeup setting spray that dries within 3 seconds

Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.

L’Oréal Paris
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet

NYX Professional Makeup

Come get your makeup done for free: NYX opens pop-up spaces across the country


From Black Variations to Bob Hairstyles: All the Hair Trends for the Upcoming Summer

It may feel like the peak of winter, but we're here to introduce you to the hot trends that will take over our heads in summer 2024.


This cosmetic surgery is common in children. Now adults have joined the trend

Increased social media use and Zoom meetings are collectively bringing more and more people to the plastic surgery table for cosmetic ear surgery.

 A doctor performs an examination

Brand news: The brand that comes from love and the scents of the sea from Australia

The fragrances that bring Australia to Israel, boots that will warm the winter, jewelry born of love, lighten the skin spots, pampering products for the body, where you will eat international meals.


Signed with a kiss: L'OREAL PARIS brand and Kendall Jenner launch lipsticks

The beauty brand L'OREAL PARIS launches in collaboration with the supermodel and fashion icon from the Kardashian family, Kendall Jenner, a series of long-lasting lipsticks.


Keren Bartov launches strengthened formulas

After Demi Moore, Kate Moss and Natalie Portman, Israeli women will also be able to enjoy radiant and essential skin from easy and independent care at home.


New product for Valentine's: lipgloss & lip liner in one product

Italian cosmetic brand PUPA presents its Valentine's collection with a new line - a shiny lip gloss and lip liner in one product.


Save Time : Leading Culinary Website Launches Two New Categories

New revolutionary product: stamping in four shades from blonde to very dark brown, with a unique formula for long-lasting and intense brows.

 New on the shelf

New appointments in L'Oréal Israel's senior management avenue

L'Oréal Israel Group announces three new appointments to the Company's Senior Management as part of strengthening the Company's strategic leadership as Israel's leading beauty company.

R to L (sitting) Anne Hirsch, Ariella Yaari, R to L (standing)  Elie Sagiv and Gali Lev (photo credit: PR)

Israeli Knesset updates list of cosmetics containing carcinogenic substances

Following EU additions to list of carcinogenic substances added to cosmetics, Knesset Health Committee updates its list.

 Knesset updates cosmetic list (illustrative).

Research revealed: 50% of men will develop breasts - Here's why

A new study unveils common causes for male breast thickening leading to increased demand for reduction surgery. Learn how to prevent it without surgical intervention.

Breast growth in men - Why does it happen?