Cosmetics

Sephora Collection beauty products to be officially imported, sold in Israel - report

The stores will be opened in collaboration with Israeli beauty retailer Glam42 stores, which will be the official importer for Sephora’s in-house cosmetics line, Sephora Collection.

(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.
Cosmetic surgery tools are seen surrounding a face mask (illustrative)

One in five Israeli women who get cosmetic procedures show signs of addiction, study finds

L’Oréal Israel launched a first-of-its-kind local campaign on Tuesday to promote refillable beauty products, marking International Refill Day on June 16 with discounts, retail partnerships, and pop-up complexes in Tel Aviv and Haifa.

L’Oréal Israel launches refill campaign with Super-Pharm for International Refill Day

Frida Uziel for Maybelline New York

A new mascara promises lifted and curled lashes for up to 24 hours


7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.

B:Lab

It’s not that we need these shoes, it’s that daylight saving time forced us

The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.

H&M

Bar Refaeli opens a store in the most sought-after location

After the pop-up experience at the duty free, Livelle, the skincare brand of Bar and Dor Refaeli, is opening its doors at Ofer Ramat Aviv Mall for a limited time. All the details.

"The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close"

Brand news: On the connection between lipstick and war

Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.

PUPA Milano

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain

Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.

Benefit Beauty Brand at Be Pharm.

SHISEIDO launches the brand’s most powerful treatment yet at NIS 550

Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.

Shiseido VITAL PERFECTION INTENSIVE WRINKLESPOT TREATMENT A+.