Glasses
Optica Halperin reopens the branch damaged in the war and 3 others alongside it
The chain launches an expansion wave with four locations simultaneously: New branches in Tel Aviv, Jerusalem, and Rishon Lezion, alongside the return to activity of the branch in Rehovot.
Brand news: Glasses with diamonds and eat your heart out
Apple leak: Tim cook’s future smart glasses and what they will look like
Brand news: The influencers reveal the secret and the new scandal
The most significant fashion item for this summer: The hottest sunglasses
Sunglasses have become a vital accessory in fashion, highlighting design elements that blend art, style, and advanced technology.
Perfect eyewear and confidence-boosting concealer
Magic concealer, scandalous perfumes, branded glasses, green tea for the face, radiance serum, lingerie tops, perfect pasta for Shavuot, blintzes everyone will love, and ice cream everyone will lick.
Opticana launches HorizonHope collection
Opticana opens Pop-Up Store for Cattleya brand in Ramat Aviv Mall, led by presenters Omer Adam and Yael Shelbia, showcasing the summer 2024 collection.
Israeli innovations in international vision: A brand's story
From wide fashion trends to environmental fragrances, explore Israel's contributions to global style and sustainability.
Summer shades: Trends and insights in the eyewear market
Discover the latest eyewear trends and innovations for the upcoming season in Israel's thriving optics market.
VINI eyewear: Optica Halperin launches new glasses brand
Optica Halperin, one of Israel's leading optical chains, introduces the VINI brand, featuring Italian-style eyewear, young and trendy, priced up to NIS 199.
Eyewear as jewelry and a fragrance campaign inspired by desert blossoms
Discover the latest in luxury eyewear collections by Swarovski, a retrospective journey with Byredo's fragrance 'Mojave Ghost,' and PUPA's natural eyeshadow palette.
Swarovski's Glasses Collection Has Arrived In Israel, A Sight To Behold
SWAROVSKI's coveted eyeglass collection arrives in Israel through Opticana chain, the exclusive importer and marketer of the fashionable models.
Omer Adam Advances Eyewear Chain's Growth
Opticana launches a Catalia eyewear store chain, with the first location opening at Azrieli Mall in Eilat—spot Omer Adam there!
Bifocal vs. Laser: Multifocal Lens Options
Multifocal lenses and laser surgery both correct various vision problems at once.
