Glasses
A new running glasses collection with lenses that enhance sharpness
The international eyewear brand Oakley is launching running glasses with technological lenses, ultra-light frames and improved grip.
Israeli study: Here’s how nearsightedness in children can be slowed
Liquid crystal and infrared: The glasses that could eliminate multifocals
Style at every angle with ZEELOOL’s Black Friday event redefines everyday eyewear
Super-Pharm purchases eyewear chain Erroca in $23m deal
Erroca has an annual sales turnover of approximately NIS 100 million through its 60 branches.
Israeli startup brings hi-tech to reading glasses
32°N sunglasses use a proprietary pixelated liquid crystals technology which enables the swift transition, developed over the course of ten years by DeepOptics.
Oakley's new sunglasses make Israel debut
At a price of NIS 1,200, the brand-new Oakley Kato can be found in optical stores across the country.
Optica Halperin uses the biblical Moses to sell glasses - opinion
OUT THERE: Various ads here in the Jewish state play on guilt.
People wearing glasses less likely to be infected by coronavirus - study
The coronavirus has been shown to be transmitted by droplets, with eyes being another place where they can enter the body.
Money returned to family of the deceased: 'I knew I had to return it'
It's not every day that you meet a business owner willing to return money to a client after a purchase has been made.
How Is Technology Changing Glasses?
Technology is quickly changing numerous industries and the world of optometry is no different. How is technology changing the way glasses are made and bought?
Kim Kardashian West and Carolina Lemke talks to end contract early
The deal, which reportedly saw Kardashian paid $6 million, was overseen by Israeli supermodel and former Carolina Lemke shareholder, Bar Refaeli.
By 2050, half of the world's population will be near-sighted
Research found that more than 90% of parents of children under 18 are unaware of the negative consequences of prolonged time in front of a screen.
