Hasbara

Taiwan has the playbook Israel needs to win the eighth front - opinion

Taiwan has spent decades fighting disinformation. Israel should adopt its playbook before it loses the eighth front.

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024
Thousands of Jewish and Israeli Americans participate in the annual Israel Day Parade, the world’s largest pro-Israel parade, on May 31, in New York City. Mayor Zohran Mamdani, who did not attend the march, is the first New York mayor not to do so.

Israel's $50 million influence campaign reaches beyond Iran ceasefire - report

An anti-Israel protest in New York City. Ilustrative.

Israel launches 'Masa diplomacy' program in push for pro-Israel advocacy through Diaspora youth

Ethiopian Jews take part in Sigd celebrations, November 2025

Ethiopian Jews can be Israel's strongest Zionist ambassadors - opinion


Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion

Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly. 

 BRITISH POPSTAR Robbie Williams and Israeli singer Noga Erez, in Tel Aviv, last year. 2023.

Israel must ditch its ineffective public diplomacy for new messaging methods - opinion

Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence. 

Pro israel demonstration

What does Israel's hasbara campaign look like six months into the Hamas war?

This campaign's goal within the global information arena is to provide details and a clear explanation of Israel's needs, policies, and conduct in its war against Hamas.

 A sign that went up at a bus stop in Washington DC regarding the Israel-Hamas war.

Grapevine April 7, 2024: Tears for Taiwan

Movers and shakers in Israeli Society

 THE TAIWAN delegation in the annual parade during Sukkot in Jerusalem 2023.

Nick Matau: The non-Jewish TikTok warrior for Israel

Although Nick Matau is neither Jewish nor Christian, he has nevertheless amassed 21.2 thousand followers on an Israel-advocacy TikTok account.

 NICK MATAU: ‘If they can’t debunk me, they usually just attack me.’

Celebrating solidarity: Diaspora Min. honors prominent figures' support in fighting antisemitism

The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.

 Diaspora affairs and Combatting Antisemitism Minister Amichai Chikli awards a token of gratitude to prominent figures who've advocated for Israel since the beginning of the war, March 31, 2024.

Eylon Levy confirms dismissal, announces new discourse initiative

Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive. 

Eylon Levy, spokesman for the Israeli Government

Anglos offer the perfect hasbara for media battlefield - opinion

The draft to come to defend Israel through public diplomacy is no less important than the other one in the news.

Social media managers with laptops (Illustrative)

Suspended spokesman Eylon Levy will continue fighting the media war

Israel is currently doing a much better job in putting out information than during any previous war, said Eylon Levy. Even so, he conceded, “It’s a war of David and Goliath. It’s not an easy war.”

 EYLON LEVY: ‘I think it’s important sometimes that when questions imply genuinely atrocious insinuation, you cannot treat it as a normal question.’

Israel's diplomacy crisis: Key directorate leaderless amid Netanyahu's English flap

The directorship vacancy contrasts starkly with the urgent need for adept advocacy underscored by Netanyahu's comments and the backdrop of ongoing regional conflicts.

PRIME Minister Benjamin Netanyahu delivers a video address to AIPAC in 2019.