Hasbara

Taiwan has the playbook Israel needs to win the eighth front - opinion

Taiwan has spent decades fighting disinformation. Israel should adopt its playbook before it loses the eighth front.

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024
Thousands of Jewish and Israeli Americans participate in the annual Israel Day Parade, the world’s largest pro-Israel parade, on May 31, in New York City. Mayor Zohran Mamdani, who did not attend the march, is the first New York mayor not to do so.

Israel's $50 million influence campaign reaches beyond Iran ceasefire - report

An anti-Israel protest in New York City. Ilustrative.

Israel launches 'Masa diplomacy' program in push for pro-Israel advocacy through Diaspora youth

Ethiopian Jews take part in Sigd celebrations, November 2025

Ethiopian Jews can be Israel's strongest Zionist ambassadors - opinion


Changing the conversation: TalkIsrael helps Gen Z creators post a more positive picture of Israel

The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.

 AT THE BBYO Conference 2024: TalkIsrael.

Eylon Levy: A conversation with the former English-language spokesman sensation

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

 Inside Eylon Levy’s new studio in Tel Aviv: Editor Erica Schachne (L) and Noa Amouyal.

Is Israel failing at public diplomacy? - opinion

Those fighting for Israel’s international image cannot quit this uphill battle because they know that winning on the media battlefield is the key to winning on the military battlefield.

 ACTIVIST NOA TISHBY speaks at a Tel Aviv rally calling for the release of the hostages,  Dec. 23, 2023

Experts explain how Israel hampered its own public diplomacy

Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.

 Protesters rally to support hostages held by Hamas under the slogan ‘Our Hope Is Not Yet Lost’ on May 13, on the eve of Israel’s 76th Independence Day.

Israel's honesty is causing it to lose the war of words to Hamas's lies - opinion

Israel, a thriving democracy, bases its public diplomacy (or hasbara) on telling the truth, not lies, which evidently does not hold water in this war of words.

 Iran’s Supreme Leader Ayatollah Ali Khamenei meets Hamas leader Ismail Haniyeh, in Tehran, on March 26, 2024.

This is why Israel fails at public diplomacy - opinion

Our hasbara efforts should be systematic, targeted, and well thought out. As long as Israel still remains a liberal democracy, albeit a faulty one, fake sources, and dodgy means should be avoided.

 ISRAEL’S MOST popular English-language spokesperson since the beginning of the war against Hamas, Eylon Levy, was removed from office at the end of March.

Rabbi Shmuley Boteach: 'Ben Shapiro only fired Candace Owens because of me'

Speaking to Shmuley Boteach regarding the state of the world today and what must be done for the nation of Israel to win the battle against bigotry and antisemitism.

 Rabbi Shmuley Boteach.

A special forces hasbara unit: Eylon Levy's strategy for turning the narrative war for Israel

People are needed to fact-check negative comments about Israel and the Jewish People and to respond with logic and accuracy, Levy said.

 Eylon Levy speaks during a rally calling for the release of Israelis held hostage by Hamas terrorists in Gaza, at "Hostage Square" in Tel Aviv, May 18, 2024.

'We are not afraid': US university students arrive in Israel as antisemitism rocks campuses

"I hope that this visit to Israel gives me the tools to share the truth with those on campus who defend mass rape and murder,” Josh Shain, Columbia University student and delegation member, remarked.

 Delegation of students visiting Israel on "Take Action for Israel" trip, May 22, 2024.

October 7 hero creates 'Survived to tell' initiative to recount survivor testimonies

Turning tragedy into teachable moments through virtual reality: This project aims to spark a global dialogue rooted in empathy and recognizing our shared humanity.

 “Survived to Tell – Be the Witness” experience.