Hasbara
Hasbara explains, but Zionism must sell - opinion
The problem may not be that the world lacks information about the Jews, but rather that the Jewish world has forgotten to inspire loyalty, admiration, participation, and belief.
How Israeli politicians fall into the hasbara trap - opinion
Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial
Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla
Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature
TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.
Mordechai Frizis: Israel advocate to Greek public
This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.
To win the next war, Israel must master the media battlefield - opinion
If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.
Telling Israel's story: Influencers, educators, and firsthand experience - opinion
The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?
Why Israel is winning on the battlefield but losing the global narrative war - opinion
Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.
Editor's Notes: After Charlie Kirk’s warning, Israel bets on Gen Z influencers - comment
After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.
Inside Israel’s ‘Esther Project’: Justice Dept. filing exposes secret influencer PR campaign
The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”
Parashat Nitzavim: Isaiah on 'hasbara'
If Israel raises its voice with confidence and persistence, its light will break through, its righteousness will be seen by the nations, and its glory acknowledged even by kings.
André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy
Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
