Hasbara

Taiwan has the playbook Israel needs to win the eighth front - opinion

Taiwan has spent decades fighting disinformation. Israel should adopt its playbook before it loses the eighth front.

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024
Thousands of Jewish and Israeli Americans participate in the annual Israel Day Parade, the world’s largest pro-Israel parade, on May 31, in New York City. Mayor Zohran Mamdani, who did not attend the march, is the first New York mayor not to do so.

Israel's $50 million influence campaign reaches beyond Iran ceasefire - report

An anti-Israel protest in New York City. Ilustrative.

Israel launches 'Masa diplomacy' program in push for pro-Israel advocacy through Diaspora youth

Ethiopian Jews take part in Sigd celebrations, November 2025

Ethiopian Jews can be Israel's strongest Zionist ambassadors - opinion


WZC supposed to be about unity; J Street made it about division - opinion

Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.

J STREET FOUNDER Jeremy Ben-Ami is flanked by Jill Jacobs of T’ruah (left) and Margo Hughes-Robinson of Partners for Progressive Israel. Ben-Ami used his platform to push divisive political resolutions, the writer charges.

Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature

TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.

 Facebook, TikTok, Twitter, YouTube and Instagram apps are seen on a smartphone in this illustration taken, July 13, 2021

Mordechai Frizis: Israel advocate to Greek public

This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.

RABBI MORDECHAI FRIZIS

To win the next war, Israel must master the media battlefield - opinion

If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

Telling Israel's story: Influencers, educators, and firsthand experience - opinion

The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?

The word influencer is seen on a smartphone screen.

Why Israel is winning on the battlefield but losing the global narrative war - opinion

Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.

Prime Minister Benjamin Netanyahu holds a rare press conference in Jerusalem on September 16, 2025.

Editor's Notes: After Charlie Kirk’s warning, Israel bets on Gen Z influencers - comment

After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.

Charlie Kirk holds an Israeli flag outside the Cave of the Patriarchs in the West Bank

Inside Israel’s ‘Esther Project’: Justice Dept. filing exposes secret influencer PR campaign

The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”

Israeli Prime Minister Benjamin Netanyahu arrives to the courtroom at the District Court in Tel Aviv, in the trial against him, October 15, 2025.

Parashat Nitzavim: Isaiah on 'hasbara'

If Israel raises its voice with confidence and persistence, its light will break through, its righteousness will be seen by the nations, and its glory acknowledged even by kings.

 SCRIBES FINISH writing a Torah scroll.

André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

JPost sits down with André Lajst.